Creative Strategist

Your mission:

You’ll be the creative architect of our growth, developing the stories and hooks that stop the scroll and drive conversion. Your primary objective is to build and lead a high‑velocity creative performance engine that directly fuels our acquisition scale.

We aren’t just looking for ‘ideas’ – we need someone who understands that in 2026, creative is the new targeting. You will be accountable for the creative’s contribution to acquisition scale, using data‑driven hypotheses to hunt for "winning" assets that lower CAC and allow us to aggressively scale spend on Meta, Tik Tok, and You Tube.

• Drive Acquisition Scale:
  Take direct accountability for creative performance. You will be measured by your ability to produce "winning" assets that sustain high spend levels while maintaining target efficiency.

• Maintain High‑Velocity Output:
  Lead a rigorous production cadence to ensure the algorithm always has fresh, high‑potential creative to test, shipping…

  • Month 1: 10 concepts and 40 iterations

  • Month 3: 20 concepts + 80 iterations

  • Month 6: 40 concepts + 160 iterations

• Own the Hypothesis & Decision Rights:
  Act as the primary decision‑maker on which creative angles are pushed to production and which are killed. You will partner with the Paid Social Manager to decide which winners are scaled based on statistical significance.

• Execute Rapid Experimentation:
  Oversee end‑to‑end production—from scripting and briefing creators to final QA—ensuring we move from "insight" to "live ad" in days, not weeks.

• Lead Data‑Creative Feedback Loops to deconstruct why an ad is winning (or losing) and translate those findings into the next batch of briefs.

• First 90‑Day Focus:
  Prioritize aggressive testing and identifying scalable winning "winner" – your initial success will be defined by speed of execution and finding the creative "breakthroughs" that unlock new spend tiers.

• Extensive experience in Performance Creative, specifically within a fast‑growth D2C environment where you have managed high‑volume creative pipelines.

• Scale‑Obsessed Mindset:
  You understand the direct link between creative diversity and CAC. You know how to "feed the beast" on Meta and Tik Tok to prevent creative fatigue.

• Technical Literacy:
  Proficient in AI‑powered tools for high‑volume asset generation (e.g., Sovran, Ad Creative.ai), creative intelligence (e.g., Motion) and copy/briefing (Uplifted.ai, Claude – Anthropic etc.) to boost production throughput.

• A track record of owning creative production – briefing, scripting, and managing creators and editors for video, static, UGC and more, from first idea to final asset.

• Speed as a Habit:
  You thrive in high‑intensity environments and prefer "shipping and learning" over prolonged creative perfectionism.

• Commercial Sharpness:
  You speak the language of Creative Performance (frequency, hook rates, hold rates, CTR, CVR, CPA, ROAS) and can defend creative decisions using hard data.

• Excellent communication and collaboration skills – this role will work closely with Growth, Brand/Insights.

• Hunger to move fast, test relentlessly, and take full ownership of results.

• A background or interest in fitness, health, or lifestyle brands.

Salary: £60,000 – £70,000

Please note that we are unable to offer sponsorship for this position. All applicants must have the right to work in the UK at the time of application.

Basics you can expect:

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33 days (Inclusive of Bank Holidays) + 1 day after 2 years of service, up to 5 extra days

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Extra day off for your birthday

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Company share scheme

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Bupa Private Healthcare

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Income Protection

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Cycle to Work Scheme

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My Gym Discounts

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Enhanced Company pension scheme

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Quarterly Team Training and Social Budget

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Enhanced Maternity and Paternity Leave

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Rewarding bonus incentive scheme

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24/7 helpline for physical and mental health support, counselling, and other wellbeing resources.

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Love2

Shop Discount

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Hybrid working

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Fresh fruit

☕A free coffee machine

The Simple Online Healthcare Promise:

Founded in 2015, we started off as a small pharmacy with big dreams. Today, we are trusted by over 3000 patients per day, making sure they receive their medication safely and on time. We’re always on the lookout for talent. If you’re passionate about helping make lives easier, we’d love to hear from you.

Join us on our journey to create affordable health solutions. Apply today to be part of a team that values growth, collaboration, and the simplification of healthcare. Your journey towards creating impactful experiences in the healthcare industry starts here.

Ready to make a difference? Apply now!

Simple Online Healthcare is proud to be an Equal Opportunity Employer.