Social Media Assistant

Organisation: Fleetwood Town Football Club (FTIFA)
Location: Poolfoot Farm / Highbury Stadium / Hybrid
Contract: Full-time (35 hours per week)
Salary: Dependent on experience

Fleetwood Town International Football Academy (FTIFA) forms part of Fleetwood Town FC’s global football development pathway, delivering elite coaching programmes, education opportunities, and professional player development experiences to aspiring footballers from around the world.

The academy is committed to professionalism, player progression, and showcasing clear pathways within the global game, supported by strong branding and digital engagement.

We are seeking a creative, organised, and proactive Social Media Assistant to lead and develop the digital presence of Fleetwood Town International Football Academy.

This is a hands‑on role, requiring someone who can both plan strategy and create high‑quality content, including graphic design and visual assets, to promote the academy’s programmes, player journeys, staff expertise, and international activity across all social media platforms.

• Manage and grow all official social media channels for Fleetwood Town International Football Academy.
• Plan, create, design, and publish engaging content across all platforms.
• Produce a wide range of content, including:
  • Social media graphics and branded visual assets
  • Short‑form video content and reels
  • Written posts, captions, and campaign messaging
  • Player features, programme highlights, and academy updates
• Develop and manage content calendars aligned with academy objectives and international recruitment cycles.
• Attend academy sessions, events, and international activities to capture live content when required.
• Work closely with academy staff to ensure accurate, professional, and consistent messaging.
• Develop and implement a social media strategy to increase brand awareness, engagement, and enquiries.
• Monitor performance using analytics tools and provide regular reports and insights.
• Engage with prospective players, parents, and partners via comments and direct messages.
• Ensure all content complies with safeguarding, data protection, and brand guidelines.
• Stay up to date with social media trends, content formats, and platform best practices.

• Proven experience managing social media accounts for a sports organisation, academy, or brand.
• Strong ability to create original content, including graphics, video, and written content.
• Experience designing social media graphics and branded content.
• Excellent organisational and communication skills.
• Ability to work independently and manage multiple deadlines.
• Excellent photography and videography skills.
• Experience working within football academies or player development programmes.
• Proficiency in tools such as Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar.
• Experience engaging international audiences.
• Understanding of football pathways and player recruitment messaging.

• Creative, detail‑oriented, and self‑motivated.
• Passionate about football development and digital storytelling.
• Professional and confident when working with players, staff, and international partners.
• Flexible and willing to work evenings or weekends when required.

Fleetwood Town Football Club is committed to safeguarding the welfare of children and young people and expects all staff and volunteers to share this commitment.