Editorial and Media Specialist - Story Shop

# Editorial and Media Specialist - Story Shop**£30,000 - £35,000
• Story Shop
• Glasgow in-office / London and Manchester considered
** Are you a journalist who's ever wondered about moving into PR, or a PR who loves writing and pitching more than anything else?

We're looking for an
** Editorial and Media specialist
** to join Story Shop. Someone with the instinct to find a story, the curiosity to ask the right questions and the confidence to get it into the media.

You might already work in PR. Or you might be a reporter who's curious about agency life and wondering whether your skills could translate.

Either works for us, provided you have strong editorial instincts, can write extremely well and love turning good ideas into meaningful media coverage.

You'll work across Story Shop's clients alongside our project managers, PR team, creatives and strategists.

On any given week, you might be:
* Interviewing a founder, employee, customer or expert and uncovering the story others might miss.
* Spotting trends, conversations and opportunities in the media that our clients can be part of.
* Turning interviews, ideas and information into press releases, features, case studies, commentary and other compelling content.
* Pitching journalists directly and securing coverage.
* Building genuine relationships with journalists across national, regional, trade and lifestyle media.
* Watching the news agenda and identifying opportunities for our clients.
* Finding a stronger angle when a story isn't landing.
* Constantly generating new story ideas for clients.
* Contributing ideas to PR campaigns and wider communications strategies.
* Turning strong stories into content for Linked In and other social channels.
* Owning a small number of predominantly media-relations and press-office accounts.
* Working alongside project managers on larger and more complex campaigns

Storytelling and earned media are at the heart of this role. We want someone who gets a genuine buzz from finding an angle, landing a story and seeing their work make an impact.
** What we're looking for
** You'll need at least two years' professional experience in either journalism or a PR agency.

If you're coming from journalism, you don't need previous PR experience.

You'll need to demonstrate that you:
* Know what makes something a story.
* Are an excellent writer.
* Can interview people properly rather than simply work through a list of questions.
* Are relentlessly curious.
* Understand how newsrooms and journalists work.
* Have existing journalist contacts
* Are confident pitching stories and building media relationships.
* Can turn complicated subjects into clear, interesting stories.
* Generate ideas rather than waiting for somebody else to hand you one.
* Can work at pace across different subjects and clients.
* Care about accuracy, detail and the quality of everything that leaves the building.

You'll also need to be comfortable writing beyond traditional PR, particularly for Linked In and social media.

Alongside great editorial judgement, writing and media relations, we'd particularly like to hear from people who understand how an idea can travel across different platforms.
** How the role works
** You'll work alongside Story Shop's project managers, who provide structure and keep larger accounts moving.

That allows you to spend much of your time doing what you're there to do: finding stories, developing ideas, creating brilliant content and securing media coverage**.
** As you develop, you'll also have the opportunity to take greater ownership of predominantly media-relations and press-office accounts.

You'll help implement PR strategies and contribute to developing them for our bigger accounts too. We want someone who gets to know our clients well enough that…