Chief Financial Officer

We are supporting a fast-growth, private equity-backed consumer goods business operating across B2C and B2B2C channels, with a differentiated brand-led proposition and expanding international footprint. The business has already built significant revenue momentum and is on a clear trajectory to scale rapidly over the next three to five years.

With a model that blends direct-to-consumer engagement, business to business, distributor, strategic retail and platform partnerships, and growing recurring and repeat purchase revenues, the company is now entering a critical phase of professionalisation and value creation. Backed by high-quality institutional investors, the focus is on accelerating international expansion, strengthening margin performance, and building the infrastructure required to support a future liquidity event.

Reporting to the CEO and working closely with the Board and investors, the CFO will lead all aspects of financial strategy, governance and performance. This is a scale-and-build mandate suited to a commercially astute finance leader comfortable operating within high-growth, brand-led consumer environments across multi-channel routes to market.

Key areas of focus will include:

• Supporting international growth across multiple territories and channel partners
• Acting as commercial partner across pricing strategy, customer economics and promotional investment
• Leading capital strategy, refinancing, M&A and exit readiness
• Building a scalable finance function aligned to aggressive growth and value creation targets
• Delivering investor-grade reporting, modelling and dynamic scenario planning
• Driving gross margin optimisation, working capital discipline and cash generation
• Embedding robust controls, systems and data‑led insight across digital and retail channels

The successful candidate will bring senior finance leadership experience within a high-growth consumer goods, e-commerce or omnichannel business, ideally within a private equity‑backed environment. Experience of scaling internationally and supporting a successful transaction would be advantageous.

For a confidential discussion or to request the candidate brochure, please contact Walker Wares or Michael Dickson at FWB’s CFO & Finance Leaders Practice via