Financial Director

Bettervits is one of the fastest-growing DTC supplement brands in the UK, with an expanding presence in the US and ambitions to become a global leader in health and wellness.

As part of a wider group generating over nine figures in annual turnover, we've built a substantial customer base through our own DTC channels, marketplaces, and retail partnerships.

We're a profitable, fast-growing business with big ambitions. We operate with speed, give people real ownership, and expect high standards. No unnecessary layers of management, just talented people making things happen.

We're looking for an experienced Finance Director to take ownership of the financial strategy, commercial performance, and finance operations s is not a traditional finance role focused purely on accounting and reporting. We want someone who understands the numbers behind a high-growth DTC business and knows how to use them to make better commercial decisions.

You will lead financial planning, forecasting, cash flow management, and reporting, while working closely with our growth and retention teams on customer economics, LTV/CAC modelling, and profitability.

You will work directly with the founders and have significant influence over how we allocate capital, manage profitability, and approach our next stage of growth.

• Financial Strategy & Planning: Own budgeting, forecasting, cash flow, financial reporting, and long-term financial planning, ensuring we have the visibility and controls needed to scale profitably.
• LTV/CAC & Customer Economics: Build and maintain detailed financial models covering customer lifetime value, acquisition costs, subscription cohorts, retention, contribution margins, and payback periods to guide marketing investment and growth decisions.
• Commercial Finance & Profitability: Work closely with marketing, e-commerce, retail, and supply chain teams to understand profitability by channel, product, and market, identify opportunities to improve margins, and make better capital allocation decisions.
• Finance Operations: Oversee management accounts, financial controls, working capital, inventory, tax coordination, and reporting, while improving the systems and processes behind the finance function.
• Fundraising & Corporate Finance: Support potential external fundraising, private equity investment, acquisitions, and exit opportunities, including financial modelling, valuations, investor materials, due diligence, and transaction preparation.
• Leadership & Business Partnering: Build and lead a strong finance team, working directly with founders and senior management to challenge assumptions, evaluate opportunities, and ensure financial decisions support the wider business strategy.

• Proven experience as a Finance Director, Head of Finance, or senior finance leader within a high-growth DTC, e-commerce, subscription, or consumer goods business.
• Strong financial modelling skills, particularly around LTV/CAC, customer cohorts, subscription economics, contribution margins, forecasting, and scenario analysis
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• A commercial mindset with a strong understanding of paid acquisition, customer retention, inventory, working capital, cash flow, and the economics of scaling a consumer brand.
• Experience owning financial planning, management reporting, budgeting, and financial operations within a business generating significant revenue, ideally across multiple channels or markets.
• Good understanding of corporate finance, valuations, capital structures, and investment processes, with exposure to fundraising, private equity, M&A, or business exits.
• Someone who is analytical, hands-on, commercially minded, and comfortable working directly with founders in a fast-moving…