Principal Data Analyst

London, G , W1A 1AA

| London, G , W1A 1AA

| Glasgow, G , G511DA

| Glasgow, G , G511DA

| Newcastle-upon-Tyne, G , NE991RN

| Newcastle-upon-Tyne, G , NE991RN

| Salford, G , M50 2QH

| Salford, G , M50 2QH

Job Band : D
Contract Type :
Full Time/ Permanent
Department :
Product Analytics
Location :
London, Salford, Newcastle, Glasgow - Hybrid working (1/2 days in office, remainder at home).
Proposed Salary Range :
Up to £70k depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights. Please note an additional allowance (London Weighting) of £5,441 will be applied to the London office only.

We’re happy to discuss flexible working. If you’d like to, please indicate your preferences in the application form – there is no obligation to do so at this point. Flexible working conditions would be part of the discussion at offer stage, should you be successful.

As Principal Data Analyst you will take the lead on key strategic projects, working closely with colleagues and stakeholders across Product, Engineering and Data Science to produce insights that will drive digital product strategy across the BBC. Your work will span our entire portfolio of products, deepening our understanding of our audiences, wherever and however they interact with our services, shining a spotlight on what it is our audiences want and where we should be focusing our efforts.

The BBC has been serving audiences online for a quarter of a century. Across key products including iPlayer, Sounds, Bitesize, BBC News and BBC Sport, we entertain, educate and inform audiences in their millions every day.

Behind the scenes, we are making the shift from broadcasting at our audiences to a service shaped by them and designed around their wants and needs. We are creating personalised products and services that bring the right content to the right people at the right times — a personalised BBC. It will be our greatest leap since iPlayer, and that’s why it is right at the top of our agenda.

Delivering it is going to require a fundamental reshaping of the BBC’s culture and how we work. Product Analytics are at the forefront of understanding how our audiences interact with our brand, working to create richer, more personalised experiences that our audiences love.

Within Product Analytics, the Portfolio team plays a unique role – supporting Product Group leaders to make better, user informed decisions, and ultimately support the BBC’s overall digital transformation. We are tasked with building a shared measurement foundation and capabilities across Product Group that supports reliable performance tracking, decision-making and accountability across the portfolio.

• Lead on deep-dive analyses that span the BBC’s entire digital portfolio, collaborating closely with specialists and leaders across Data, Engineering, Architecture, Product and Data Science to offer clear recommendations that will drive product strategy and inform top-level decision making
• Work closely with senior stakeholders to understand problem areas and areas of opportunity, challenging assumptions and bringing expert knowledge of our data into every stage of product decision making
• Challenge the status quo and think boldly to change the way we do things and maximise our value to our audiences
• Provide expert leadership in analytical approaches, sharing expertise, knowledge and feedback to develop and upskill the wider team
• Champion the power of data in decision making, leading the charge within the Product Group to leverage it to make decisions through experimentation and insight

• Significant experience in an analytical role, preferably analysing digital products
• Highly proficient in SQL and experience working with extremely large and complex datasets
• Proactive self-starter, comfortable working with a high degree of autonomy whilst maintaining a focus on collaboration and thriving as part of a cross-functional team
• Excellent communication skills and the ability to tell a story with data, translating technical…