Digital Marketing Manager - Demand Generation

Digital Marketing Manager – Demand Generation

Glasgow City Centre (4 days per week in-office)

£45,000–£50,000

This is a genuinely high-ownership role within a UK-wide retailer going through a significant digital growth phase. You won’t be maintaining campaigns, you’ll be building and running the full demand engine. With a new website launching and Hub Spot being rebuilt, the business is investing in a more modern, predictable approach to pipeline generation. You’ll own digital demand end-to-end: targeting, journeys, paid performance, SEO, CRO, reporting and optimisation.

The expectation isn’t activity, it’s outcomes. Better lead quality, clearer attribution, stronger conversion and a more reliable flow of opportunities into Sales.

Day to day, you’ll build multi-touch acquisition journeys across different audiences, run and optimise paid search (primarily Google Ads, plus Linked In and paid social where appropriate), strengthen SEO foundations, improve landing page performance and ensure everything is measurable. You’ll use Hub Spot to track enquiries through to outcome, support lead scoring and tighten the handover between Marketing and Sales.

You’ll be joining a well-established UK-wide retailer with decades of operational expertise and a strong national footprint. The business works with brands, partners and commercial clients to deliver activity y’re now in a growth and modernisation phase, investing heavily in digital transformation to scale demand, improve visibility and create more predictable commercial performance. Marketing is increasingly seen as a growth driver, not a support function, and this role sits at the centre of that shift.

You’ll bring proven B2B demand generation experience, with clear evidence of pipeline impact rather than just campaign delivery. Strong working knowledge of Hub Spot is essential, particularly automation, reporting and campaign tracking. You’ll be confident across Google Ads and SEO, comfortable improving conversion rates through landing page and funnel optimisation, and capable of running an end-to-end performance system — targeting, testing, budgeting, reporting and refining.

This role needs someone self-sufficient and commercially minded. You’re comfortable working without heavy agency support, you prioritise what drives pipeline quality, and you have a continuous improvement mindset. Experience in a fast-paced, multi-stakeholder environment such as services, retail, marketplaces or similar would be advantageous.

You can find out more about this opportunity by contacting Kerry McFarlane at Nine Twenty Recruitment for a confidential conversation, or send your CV via this advert.

If you meet most but not all of the requirements and would like to register your interest for similar roles, we’d still welcome your application.