Head of Digital Experience

Location:
Glasgow, UK (hybrid - 3 days per week in office)

Shape how we grow – and grow with us!

We’re looking for a Head of Digital Experience to shape and lead the future of how customers discover, explore, and book adventures with Macs Adventure. This role is all about owning the vision and performance of our entire digital ecosystem—from web and ecommerce to app, CRM, and beyond—making every touchpoint seamless, inspiring, and high-performing.

You’ll lead a talented team of Digital Product Managers, UX designers, and technical specialists to bring that vision to life. Together, you’ll create cohesive, customer-first experiences that drive growth, boost conversion, and build lasting relationships with our travellers. From refining the user journey to unlocking new opportunities through data and technology, you’ll be at the heart of how we evolve digitally.

You’ll also take ownership of our digital growth roadmap—prioritizing what matters most, aligning internal teams and external partners, and ensuring everything we build delivers real commercial impact. If you’re passionate about blending strategy, creativity, and performance to create exceptional digital experiences, this is a fantastic opportunity to make a big mark!

We’re a scaling adventure tour operator on a mission to be the leading global brand in self-guided, active travel. We’re not just growing; we’re scaling with purpose.

This is your opportunity to join a business at the inflection point of momentum, where your impact is tangible, your ideas are valued, and your career can grow with us.

Welcoming over 40,000 customers on our walking and cycling trips to destinations around the world, we employ over 150 people across the UK, US and Germany who share our purpose to create #macs moments by leading, advocating & enabling self-guided, active travel as a positive force for people and planet.

In November 2024, we proudly achieved B Corp certification, marking a significant milestone in our journey toward sustainable, values-driven growth.

We’re an ambitious, forward‑thinking business with a bold vision for the future, and our culture reflects these ambitions. We’re an action‑oriented, fast‑paced organisation and we like to have fun along the way. We’re looking for people who can grow with Macs and who can see the scaling journey. It’s not the easy route and we’re looking for people who enjoy challenges, love learning, want to make an impact and align with our core values:

• Love the journey: A Macs trip is all about the journey, not the destination. We are all believers in Macs’ unique brand of self‑guided, active travel and shout about it. As more travellers convert to the Macs Way, we accept our business will grow and change. We welcome new connections, and embrace to new opportunities. Carpe diem!
• Take a different path
  :
  We’re not different for different’s sake; but we won’t succeed if we’re just the same as everyone else. We devise creative solutions to problems, find new ways of doing things, and trust colleagues who are doing so too. We are brave and feel empowered to take the initiative. We ask ourselves: is what I’m doing authentically Macs?
• Tread thoughtfully: We are considerate, empathetic and try to put ourselves in our customers’, suppliers’ and each other’s shoes. We support local, and find ways of having less negative impact on the planet. We find ways of having positive impact on people and communities. We are fair, and we do the right thing.
• Go the extra mile: We know that creating a perfect #Macs Moment involves going that bit further. We imagine the best feedback we can get and set out to earn it. We take ownership and accountability – it’s yours, not someone else’s, problem. We step up and help our team mates when they need us.

• Lead Digital Product Managers across web, ecommerce and app
• Own the digital product roadmap aligned to commercial priorities
• Balance trading needs, customer experience and long‑term platform development
• Ensure strong delivery governance and prioritisation

• Lead UX design across web and app
• Oversee CRO strategy and experimentation roadmap
• I…