Digital Marketing Manager

Position

Digital Marketing Manager

Glasgow, Head Office

Full time, Permanent, Monday – Friday

£45,000.00 – £55,000.00 per annum + bonus and benefits

• Annual bonus
• 28 days annual leave, increasing with length of service, plus 4 public holidays
• Medical cash‑back programme
• Free on‑site parking
• Staff discounts and more

An exciting opportunity at Matthew Algie to shape and deliver the organisation’s digital marketing strategy, focusing on lead generation, customer acquisition and revenue growth through data‑led activity. You will plan, execute, optimise and report on digital campaigns across paid, owned and earned channels, leveraging analytics, CRM integration and continuous testing to maximise commercial impact.

• Develop and implement the digital marketing strategy aligned to business, brand and sales objectives
• Lead and mentor the digital marketing team, fostering a high‑performance, data‑driven culture
• Ensure a consistent cross‑channel approach to optimise customer journeys
• Identify and evaluate new growth opportunities across channels, platforms and technologies

• Oversee paid media activity across platforms including Google, Bing, Meta and Linked In
• Optimise campaigns to improve lead quality, conversion rates and cost efficiency
• Set, monitor and report on key metrics including CPL, CPA, ROI and ROAS
• Continuously test and refine targeting, messaging and creative to improve performance

• Monitor and analyse digital performance across all channels using tracking and reporting tools
• Build and maintain measurement frameworks using GA4, CRM systems and attribution models
• Evaluate campaign impact on pipeline, revenue and overall business performance
• Translate data into actionable insights and produce reports for senior stakeholders

• Manage and optimise CRM integration to improve lead management and customer experience
• Track leads, pipeline activity and revenue contribution accurately
• Develop and implement marketing automation and lead nurturing programmes
• Ensure GDPR compliance and support database growth initiatives

• Oversee website strategy, performance and continuous optimisation
• Support improvements in UX, SEO and conversion rate optimisation (CRO)
• Ensure all website and landing pages are optimised for search, usability and conversion
• Work with internal teams and agencies on development and enhancement projects

• Develop and deliver content strategies aligned to audience needs and business goals
• Manage social media activity to drive engagement and brand awareness
• Maintain consistent messaging and brand identity across all channels
• Use performance data to refine content and improve campaign effectiveness

• Plan and deliver email marketing campaigns to support acquisition, engagement and retention
• Manage audience segmentation and support database growth
• Monitor performance and optimise campaigns based on results
• Develop lifecycle marketing programmes to increase customer value

• Manage and develop the digital marketing team, setting clear objectives and KPIs
• Oversee relationships with external agencies and partners to ensure delivery against targets
• Monitor budgets and ensure activity is delivered within agreed parameters
• Promote best practice, innovation and continuous improvement within the team

• Degree or equivalent qualification in Marketing, Digital Marketing, Business or a related discipline (desirable)
• Relevant digital marketing certifications (e.g. Google Ads, Analytics, paid social platforms) are desirable

• Proven experience in a digital marketing leadership role
• Strong experience managing multi‑channel digital campaigns (PPC, SEO, paid social, email)
• Demonstrable experience delivering measurable ROI/ROAS
• Experience with CRM systems and marketing automation platforms
• Strong analytical experience using tools such as GA4 and reporting platforms
• Experience managing and…