CRM & Marketing Automations Manager

We’re looking for an experienced GTM Operations & CRM Manager to own and evolve the systems, data and processes that underpin Pelion’s go-to-market and commercial operations. This role will sit at the centre of how the business executes, ensuring Hub Spot is a trusted system of record, well integrated with internal platforms, and able to deliver clear insight into pipeline health, sales execution, service delivery and GTM effectiveness.

The successful candidate, reporting to our Head of Growth, will be a hands‑on operator who combines strong CRM expertise with a deep understanding of go‑to‑market and operational processes. They will partner closely with Sales, Marketing, Operations, Service Delivery and Product teams to improve execution, enable scale, and drive measurable impact across the commercial funnel.

Hub Spot CRM ownership (business‑wide)

• End-to-end ownership of Hub Spot across GTM, Sales, Operations, Service and Support
• Manage users, permissions, roles, and access controls in partnership with IT
• Act as the primary point of contact for CRM issues, requests, and enhancements
• Ensure Hub Spot reflects current business processes and operating models
• Own the Hub Spot data model across all standard and custom objects design, create, and maintain:
• Custom objects and properties
• Pipelines, lifecycle stages, and associations
• Workflows, automation, and validation rules
• Act as gatekeeper for CRM changes to ensure scalability and data integrity
• Maintain documentation and change controls for all major CRM updates

Platform integration & data sync

• Support and manage the integration between Pelion systems and Hub Spot
• Ensure reliable two-way data sync, including:
• Account, usage, and commercial signals
• Monitor integration health and data accuracy
• Partner with engineering, product, IT and finance to evolve integrations as needed

Automation, alerts & operational workflows

• Build and maintain alerts and automation to support:
• Deal renewal prompts and expansion signals
• Pipeline hygiene and lead/deal progression
• Service and support ticketing requirements
• Proactively identify manual processes that can be automated
• Ensure automation supports, not overrides good sales behaviour
• Own dashboards and reporting for core GTM and sales processes, including:
• Funnel and pipeline performance
• Activity, conversion, and velocity metrics
• Build reporting that supports forecasting confidence and pipeline inspection

Sales methodology & execution support

• Maintain and evolve Hub Spot to support Pelion’s MEDDIC sales methodology
• Ensure CRM fields, stages, and reporting align with MEDDIC principles
• Support visibility into deal quality, risk, and qualification
• Partner with Sales leadership to improve deal inspection and execution
• Define and enforce CRM data standards and definitions
• Own hygiene reporting and remediation processes
• Identify data gaps, inconsistencies, and risks
• Drive improvements in data discipline through process, automation, and training
• Own the CRM/GTM Ops improvement roadmap
• Deliver ongoing CRM training for GTM, Sales, and Operations teams
• Support onboarding of new users and teams
• Create lightweight documentation and best‑practice guidance
• Drive consistent CRM usage across the business

• Experience of leading and owning CRM systems
• Strong hands‑on experience managing Hub Spot CRM across Sales, Marketing, Service and Operations
• Experience supporting Sales and Marketing teams in a B2B environment
• Strong understanding of GTM funnels, pipeline management, and sales metrics
• Experience building workflows, automation, and reporting
• Comfortable working with data, integrations, and APIs (at a practical level)

• Experience in GTM Ops, Rev Ops, or Sales Operations
• Familiarity with MEDDIC or similar sales methodologies
• Experience supporting renewals, expansions, or customer lifecycle reporting
• Experience working with product or usage data in CRM systems
• Knowledge of B2B tooling such as G2, Usergems, Hey Reach, Funnel.io, Google Analytics

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Pelion provides the World’s best connectivity for the World’s biggest names, and the most innovative and inspiring IoT devices. We can…