Digital Marketing Specialist

Digital Marketing Specialist | Global Financial Services Business | London (St Paul's) Competitive package  appraisal-based bonus | Hybrid, 3 days in office | Permanent The company A global credit management and advisory business, working with financial institutions across multiple asset classes and markets. Around 200 people worldwide, with over 100 in the UK. It's entrepreneurial, award-winning, and still small enough for individuals to make their mark.

The opportunity Marketing here has been through a real reset. A new Marketing Lead has rebuilt the brand, guidelines and collateral, and the business is now moving into a digital transformation phase. Brand is being handed to an internal colleague, so they need a digital specialist to own the website, CRM and social channels. That frees the Lead to focus on strategy.

You'll join a two-person team that looks after all group marketing, supported by a network of freelancers and agencies for content and design. It's a hands-on role with plenty of scope to shape how digital works. What you'll do Own the corporate website (Word Press): content, updates, performance and user experience Run and grow Linked In, X and Tik Tok, both organic and paid, including Linked In Campaign Manager Write and adapt content for different audiences and channels Deliver email campaigns and support the rollout of the company CRM, including segmentation and reporting Track, analyse and report on digital performance, and turn the insights into recommendations Manage external agencies and suppliers, and work with IT and Information Security on website and tooling Monitor competitors and help shape the digital strategy as it evolves What you'll bring 2-5 years' digital marketing experience across website, social and campaigns, in-house or agency Proven Word Press experience: content, plugins and troubleshooting Hands-on Linked In campaign experience, plus Google Analytics, Mailchimp or similar, and Hootsuite/Canva Strong copywriting, with the confidence to work with and influence senior leaders CRM experience (Dynamics or similar) A background in a corporate or professional environment, ideally financial or professional services, and in a business of comparable size.

This is a structured, established environment, so you'll need to be comfortable working within it Comfortable using AI tools for content and workflow SEO, HTML/CSS and B2B/B2C experience are a bonus, and industry background is flexible Package and process Competitive salary, plus appraisal-based bonus Central London office (St Paul's), 3 days a week in the office, business casual, with a friendly, supportive marketing team Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions.

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