Senior Manager, Digital Marketing, Global

We are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact.

As a pioneering collective with a common purpose, we curate extraordinary moments and honour the soul of every place along our journey. At Rosewood Hotel Group, we answer The Calling. Together, we Make the Place.

The Global Digital Marketing team shapes and drives Rosewood Hotel Group’s digital marketing approach across paid media and digital channels worldwide. Translating commercial priorities into regional frameworks, the team collaborates closely with Global and Regional Commercial teams, Regional Digital Marketing Hubs, Brand, CRM, Website, Analytics, Content and agency partners across APAC, AMER and EMEA.

Reporting to the Senior Director, Digital Marketing, Global, you will join a highly connected team working across functions, markets and cultures to strengthen digital marketing performance and consistency.

As Senior Manager, Digital Marketing, Global, you will shape and drive Rosewood Hotel Group’s global digital marketing approach across paid media and related digital channels. You will strengthen agency and budget governance while helping to ensure campaigns are measurable, optimised and consistently delivered across APAC, AMER and EMEA.

You will lead global strategy and campaign delivery while supporting the Regional Digital Marketing Hub operating model, its governance framework and cross-functional work streams from planning through implementation. Working with global, regional and agency partners, you will connect commercial priorities with regional and property-level execution to drive stronger performance, consistency and commercial impact.

• Drive the execution of global digital marketing strategy, translating priorities into channel frameworks, annual plans and regional activation guidance across paid search, paid social, programmatic and metasearch.
• Support end-to-end planning and performance oversight for global campaigns, cross-regional initiatives and strategic partnerships, working with Regional Hub Leads on local-market adaptation and execution.
• Manage the day-to-day governance of global digital marketing agency partners and establish clear briefing, approval, reporting and escalation processes across global teams, Regional Hubs, properties and agencies.
• Develop investment recommendations and regional allocation principles with Regional Digital Marketing and Commercial Leads, informed by commercial priorities and performance insights.
• Define KPIs and measurement requirements with Analytics, CRM and Website teams, translating performance data into actionable insights and driving continuous optimisation across budgets, audiences, bidding and creative.
• Establish global frameworks, standards and processes for paid-media requests, while partnering with Regional Digital Marketing Leads to strengthen capability and consistency, and providing interim oversight of the global SEO roadmap and evolving AEO and GEO practices.

• You bring significant experience in digital marketing or digital media, including leading complex multi-market or global programmes.
• You have proven experience managing substantial media budgets and agency partners across Google Ads, Meta, programmatic and metasearch.
• You combine strong commercial and analytical capabilities, connecting media performance and customer behaviour with business outcomes.
• You have experience defining measurement frameworks using Adobe Analytics, Google Analytics or comparable enterprise tools.
• You are skilled at leading cross-functional programmes and…