Marketo Technical Lead

£525/day (Inside IR35) Fully Remote (UK based candidates only)

Our client, a top global organization, is looking for an experienced Marketo Technical Lead / Expert to lead the design, implementation and optimisation of enterprise marketing automation solutions using Adobe Marketo Engage and Leadoo. This is a senior, customer-facing technical consulting role requiring strong expertise in Marketo administration, campaign architecture, lead lifecycle management, marketing automation and Mar Tech integrations
. You will work directly with customer stakeholders and executive teams, providing technical leadership, defining solution strategies and driving platform adoption.

• Lead the design, implementation and optimisation of Adobe Marketo Engage and Leadoo solutions
  .
• Define and govern lead lifecycle management, lead scoring, segmentation, nurture programmes and marketing automation strategies
  .
• Architect and implement integrations between Marketo, CRM platforms, Customer Data Platforms (CDPs) and other Mar Tech systems
  .
• Lead the technical design and execution of marketing campaigns, engagement programmes, email automation and personalised customer journeys
  .
• Drive platform adoption, campaign effectiveness and continuous improvement of marketing automation capabilities.
• Act as the primary customer-facing Marketo technical consultant
  , engaging directly with senior stakeholders and directors.
• Conduct requirements discovery workshops, translate business needs into technical solutions and provide strategic Mar Tech recommendations.
• Collaborate with offshore delivery teams, customer technical teams and marketing stakeholders across Europe and North America.
• Provide technical leadership, mentoring and best-practice guidance to engineering and marketing automation teams.
• Ensure platform scalability, performance, data quality, governance and integration reliability
  .
• Support technical estimations, solution roadmaps, implementation planning and Agile delivery.
• Define and optimise reporting, analytics, campaign attribution and marketing performance measurement.
• Extensive hands-on experience with Adobe Marketo Engage administration, configuration and technical implementation
  .
• Strong experience with Marketo Campaign and Program Management
  .
• Expertise in Engagement Programs, Nurture Streams and automated customer journeys
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• Strong understanding of Lead Lifecycle Management, Lead Scoring and Segmentation
  .
• Experience designing and implementing Email Marketing Automation
  .
• Knowledge of Dynamic Content, Personalisation and campaign optimisation
  .
• Experience with Marketo Reporting, Analytics and attribution
  .
• Strong understanding of Marketo database management, data quality and governance
  .

• Strong hands-on experience with Marketo REST APIs
  .
• Experience integrating Marketo with CRM platforms such as Salesforce or Microsoft Dynamics 365 (D365).
• Knowledge of Customer Data Platform (CDP) integrations and wider Mar Tech ecosystems.
• Experience with data mapping, synchronisation and integration troubleshooting
  .
• Understanding of web tracking, attribution and marketing analytics
  .
• Working knowledge of HTML/CSS for email templates and landing pages
  .
• Understanding of SQL and data analysis
  .
• Strong experience designing scalable Mar Tech solutions and integration architectures
  .

• Proven experience as a Marketo Technical Lead, Marketo Architect, Marketo Consultant or Mar Tech Solution Architect
  .
• Strong client-facing consulting and stakeholder management experience.
• Ability to engage with senior customer stakeholders, directors and executive teams
  .
• Experience leading requirements discovery workshops and technical solution discussions
  .
• Experience coordinating offshore and customer technical delivery teams
  .
• Strong cross-functional leadership, communication and problem-solving skills.
• Experience integrating Adobe Marketo Engage with Microsoft Dynamics 365 (D365) in large, complex enterprise environments.
• Experience designing and supporting complex Marketo-to-CRM data synchronisation and integration architectures
  .
• Knowledge of enterprise-scale marketing automation transformation and platform adoption.
• Experience working with distributed delivery teams and stakeholders across multiple regions.