Senior Transformation & Integrated Comms Manager

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #Clorox Is The Place

Your role at Clorox:
The Senior Transformation & Brand Engagement Manager EMEA is responsible for defining and transforming the brand engagement model across Europe, MENA, and ANZ, establishing a future-fit, data-driven, and scalable approach to how Clorox brands connect with consumers across the full funnel. This role sets the enterprise vision and strategic direction for brand engagement, translating business ambition into best-in-class frameworks, operating models, and capabilities that drive measurable commercial impact across markets.

Acting as the architect of the end-to-end engagement ecosystem, this role defines how strategy is translated into execution at scale—ensuring consistency, quality, and effectiveness across all brands and regions.

• 1.Regional Brand Engagement Strategy & Vision
  · Define and lead the long-term vision and strategic direction for brand engagement across EMEA aligned to business growth priorities.
  · Translate brand and portfolio strategies into integrated, full-funnel engagement approaches that drive measurable commercial outcomes.
  · Shape how Clorox brands connect with consumers across channels, platforms, and moments, ensuring a cohesive and differentiated approach.
  · Act as an advisor to regional leadership on marketing effectiveness and growth opportunities
• 2. Transformation of Brand Engagement Model
  · Lead the evolution and transformation of brand engagement capabilities, embedding modern, data-led, and consumer-centric approaches.
  · Identify and implement step-change improvements in how engagement is planned, executed, and optimised across markets.
  · Drive adoption of emerging capabilities like advanced data utilisation, Social First, GEO, AI content ecosystems among others to future-proof the organisation.
  · Champion a test-and-learn culture, accelerating innovation and continuous improvement across markets
• 3. End-to-End Operating Model & System Ownership
  · Design and own the end-to-end brand engagement operating model, clearly defining roles, responsibilities, and ways of working across regional and market teams.
  · Establish scalable frameworks, playbooks, and governance structures that enable consistent and high-quality execution across all markets.
  · Own the agency ecosystem design, including partner selection, role definition, and ways of working to maximise effectiveness and efficiency.
  · Ensure clear separation and alignment between:
  Regional: strategy, frameworks, governance Market: execution, optimisation, delivery
• 4. Leadership of Brand Engagement function and talent
  · Build, lead, and develop a high-performing Brand Engagement organisation, including direct management of Brand Engagement Leads
  · Drive capability building across markets, elevating skills in areas such as communication strategy, channel planning, and performance optimisation.
  · Establish a culture of accountability, excellence, and continuous development within the function.
  · Act as a coach and mentor, strengthening the pipeline of future marketing leaders.
• 5. Commercial Accountability & Performance Impact
  · Own the measurement framework for brand engagement effectiveness, ensuring clear linkage between marketing activity and business outcomes.
  · Drive improvements in ROI, efficiency, and effectiveness across channels and markets.
  · Lead the development of a cross-market learning agenda, ensuring insights are captured, scaled, and translated into impact.
  · Elevate performance conversations from metrics reporting to business storytelling, influencing decision‑making at senior levels.
• 6. Agency Ecosystem Leadership
  · Define and lead the strategic agency model across the region, ensuring alignment to brand needs and organisational priorities.
  · Set clear expectations for agency performance, output quality, and innovation, holding partners accountable to high standards.
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