Senior Growth Manager

Senior Growth Manager, Kapsel, Remote, UK

Salary: £70,000 to £90,000

We've had a big year. Simple Online Healthcare was featured in the Financial Times 1000 Fastest-Growing Companies in Europe 2026, the Sunday Times 100 (the UK's fastest-growing companies) for 2026, and the inaugural Sunday Times Scotland Fast 50 for 2026. We also won the Fast Growth Business award at the inaugural Scottish Business of the Year awards. None of that happens without the right people, which is where you come in.

You will own growth in Germany from strategy through to commercial outcome. Your decisions will shape acquisition, retention, contribution and the future of Kapsel, while giving the executive team a clear view of where the market is heading and what to do next.

Please note you must be fluent in German.

• Own the German growth P&L, including revenue, CAC, LTV, contribution margin and payback. Set the targets, own the forecast and stay focused on profitable growth rather than vanity metrics.

• Define and deliver the growth strategy for Germany, balancing established channels, emerging platforms and meaningful experimentation.

• Identify the highest leverage opportunities to scale acquisition while improving efficiency.

• Lead the full funnel across paid search and social, including Google, Meta and Bing, alongside SEO, CRM, lifecycle marketing and CRO.

• Make sure every channel is integrated, measured against unit economic targets and working towards the same commercial goals.

• Partner with CRM to improve repeat purchase, cohort retention and lifetime value.

• Build the attribution, reporting and forecasting infrastructure needed to give marketing and finance one reliable view of CAC and contribution.

• Build, lead and develop the German growth team. Set clear expectations, hire ahead of the curve and create an environment where specialists can do their best work.

• Represent Germany at leadership level, communicating performance, risks and strategy with clarity and commercial honesty.

• Translate market performance into clear decisions for the executive team and board.

• Balance long term strategy with hands on problem solving, from setting a three year plan to diagnosing and fixing a retention issue this week.

• Significant experience in digital growth or performance marketing, including at least three years in a senior leadership role with ownership of strategy and a team.

• A proven track record of scaling a D2C, subscription or telehealth business through a meaningful growth phase, with a direct and demonstrable impact on revenue and contribution.

• Experience owning unit economics, including CAC, LTV, payback and contribution margin.

• Experience making the commercial trade offs that lead to profitable growth.

• Demonstrable success building and leading high performing growth teams.

• Confidence operating at executive and board level, with the judgement to communicate hard truths clearly.

• Deep, hands on command of paid media across Google Ads, Meta and Bing, alongside SEO and lifecycle or CRM marketing.

• Strong analytical and forecasting skills, including experience with GA4, Looker Studio and SEMrush.

• Real fluency in cohort analysis, attribution and segmentation. You direct the data rather than simply consume it.

• A deep understanding of the German market, consumer behaviour and competitive landscape.

• A strong understanding of the German healthcare and pharmacy regulatory environment, including HWG and advertising restrictions relating to healthcare and prescription products.

• German speaking and based in the UK.

• Experience turning around or rebuilding the economics of an underperforming market or channel.

• Experience adapting growth strategy to local market…