Account Director: Consumer PR

ACCOUNT DIRECTOR / CONSUMER PR

A lead relationship holder for your assigned clients, you’ll be accountable for the effective and profitable delivery of projects and retainers for these clients - consumer / brands. You are a key driver of income growth, taking responsibility for developing existing clients and winning new clients for the agency.

TEAM LEADER SHIP:

- Effectively lead a team of account managers and account execs

- Take an active role in driving the agency forward

- Be a guide and mentor to your team

- Keep all relevant people informed of client or internal activities

- Communicate information within the team with authority and clarity

- Keep all relevant people informed of client or internal activities

- Communicate information within the team with authority and clarity

- Demonstrate a passion and aptitude for developing the members of your team

- Take ownership of their personal and professional growth

CAMPAIGNS & CLIENTS

- Take ownership of the strategic development of campaigns, with the support of your director

- Ensure that creative solutions are found to client problems

- Inspire and enable creativity in your team

- Contribute creatively in all campaign planning, and leverage creative connections where relevant

- The agency survives on their cultural connectivity. Proactively demonstrate a passion for building your cultural network and understanding. Inspire this mentality in your team

- Be a confident and inspiring presenter, able to deliver high quality presentations internally and externally

- Create high quality written and visual documents

- Encourage exceptional standards for the work coming out of your team

- Have a solid understanding of the wider marketing mix, and demonstrate a passion to expand this knowledge

- Demonstrate an understanding of our key youth audience, and a passion for growing and nurturing this knowledge

- Demonstrate an ability to convert this knowledge into solid insights our clients can leverage strategically to build successful campaigns

- Instil a culture in your team where solid consumer understanding and insights are at the heart of all work

- Demonstrate an extensive knowledge of the Scottish and UK media landscape, and take responsibility for growing your awareness of latest trends

- Leverage this to build media strategy and tactics for your campaigns

- Demonstrate an extensive knowledge of the influencer landscape, and take responsibility for growing your awareness of latest trends

- Leverage this to build solid influencer strategy and tactics for your campaigns

- Have a solid contact book of creators, with a passion for growing this and leading by example within the team

- Demonstrate leadership on the accounts you head up. Be the clients’ key problem solver, strategic support and creative consultant

- Ensure that your team are managing the account to a high standard

- Contribute effectively to the development of KPIs when planning campaigns

- Build strong measurement frameworks, and deliver KPI’s to a high standard

- Encourage a culture of rigorous analysis and reflection within your team

- Build strong and effective relationships with clients rooted in trust and mutual respect

- Understand how your clients businesses work

- Understand your clients’ needs and internal pressures and respond accordingly

NEW BUSINESS

- Ensure you’re aware of, and able to communicate, the agency’s key USPs, past, present and future

- Coach your team to be able to do the same

- Seek to build out your network, and actively look for opportunities to generate new business opportunities for the agency

- Take a key role in the development and delivery of new business pitches

- Actively participate in the agency’s marketing activities

- Proactively seek new opportunities and channels to promote…