Lifecycle Marketing Strategist

Lifecycle Marketing Strategist at Common Thread Collective

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Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are looking for a highly motivated and results-focused Lifecycle Marketing Strategist to join our team. In this role at Common Thread Collective (CTC), you will serve as a key strategic leader, helping guide our clients toward long-term, scalable growth. Your mission is to ensure predictable and consistent revenue through lifecycle marketing initiatives—leveraging data-driven insights to create forecasts, shape strategic plans, and maintain reliable performance.

At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.

Your responsibilities extend far beyond email execution—you act as a trusted partner to our clients in all areas of customer lifecycle strategy. You clearly articulate the reasoning behind our recommendations, bridging the gap between forecasts and the email, SMS, direct mail, and other lifecycle touchpoints we deploy. Your ability to explain the "why" strengthens client confidence and builds a deeper sense of partnership.

You also serve as a dedicated champion of CTC's distinctive lifecycle approach and the tools that power it. As a Lifecycle Marketing Strategist, you lead with clarity and intention, ensuring that every initiative is executed with excellence and aligned with client goals.

You are energized by complex challenges, take full ownership of outcomes, and commit to designing, refining, and scaling high-impact lifecycle marketing strategies. We operate with the mindset: "Everyday in Every Play, Count on Me"—meaning we uphold accountability, pursue mastery, and consistently deliver meaningful results.

This place isn't for everyone, but it might be for you if…

• Autodidact
  :
  Naturally curious and able to absorb information quickly and effectively. Your commitment to learning sets you apart.
• Openness to offering and embracing feedback as an opportunity for growth and implementation without constant direction.
• Demonstrates resourcefulness, refining skills independently without prompting.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement.
• Unimpeachable Character
  :
  Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.
• Competitive Greatness
  :
  Performs at their best when it matters most, enjoys hard challenges.
• Demonstrates unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing true success is about exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

• At least 2 years of hands‑on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.
• At least 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.

• Willing to put in the hard work required and be hungry enough to go through the kick‑off.
• Ready for the hardest job ever, developing a high‑leverage new skill.
• Ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from repetitive exercises.

• Align with the team and contribute to the Brain Trust for ideas…