Creator Community Manager

Overview

For You Advertising is the UK’s leading Tik Tok marketing agency, partnering with ambitious, high‑growth brands to master Tik Tok commerce. As Tik Tok UK’s preferred partner for e‑commerce and DTC, we help brands unlock full‑funnel growth, from shop setup to viral content. We partner with brands to build ecosystem fluency to drive acquisition, launch shops, fuel creative pipelines, and deliver results that ripple across every channel.

Creator Management | Sourcing & Analysing

Head of Tik Tok Shop

Remote – Access to a LDN HQ

Full Time

Competitive based on experience.

We’re looking for a proactive and highly organised Creator Community Manager to lead the growth, engagement, education and impact of our group. This is a pivotal role for someone who lives and breathes creator culture. Blending community management, education, content creation and strategy to build the most vibrant creator ecosystem in the UK. You’ll work closely with our Creative Operations, Account Management, Shop and Paid teams to connect talented creators with brand opportunities, drive engagement within our community, and shape the future of creator and affiliate partnerships at FYA.

• Community Growth & Engagement: Manage day‑to‑day activity within the Creator Community – posting updates, moderating discussions, and nurturing relationships. Develop and deliver a community content calendar, including creator spotlights, challenges, educational posts, and live sessions in partnership with our creator education lead. Foster a positive, professional, and inspiring environment that reflects our values. Lead community initiatives that encourage creator participation, collaboration, and long‑term engagement.
• Project Delivery & Commercial Impact: Build the community as a reliable supply base of cost‑effective creators for the wider FYA agency group. Ensure creators are campaign‑ready, dependable, and aligned to client needs across Paid, Creative and Shop projects. Track and report on cost savings, delivery times, and creator performance, highlighting how the community contributes to the agency’s overall efficiency and margin.
  
  Collaborate with Creative Operations and Finance to optimise creator budgets and maximise commercial value through smart resourcing.
• Creator Quality & Pipeline Development: Establish and maintain the quality of the creator community, ensuring all members meet FYAs brand and content standards. Build and manage a ready‑to‑shoot pipeline of creators across key verticals (beauty, food, fitness, tech, home). Collaborate with Creator Coordinators to ensure briefs, deliverables, and creator communication are managed effectively. Work with the Creative Operations Lead to identify opportunities to reduce UGC production costs through community‑led efficiencies and scalable systems.
• Creator Enablement & Education: Produce and share training resources, tutorials, videos and best‑practice guides to help creators improve performance and professionalism. Host live Q&As, workshops and virtual events with internal and guest experts. Champion creator success stories, sharing examples of high‑performing content and results. Lead the creator onboarding process, ensuring every new member understands expectations, workflows and opportunities. Occasionally produce client‑facing or example content to demonstrate best practices, test creative frameworks or support campaign delivery at FYAs discretion.
• Strategy, Systems & Reporting: Design and implement systems for creator tagging, tiering and readiness tracking. Maintain accurate community documentation, databases and reports. Track and report on community KPIs – including growth, engagement, retention, and cost efficiency – in monthly updates to leadership. Partner with the Creative, Paid and Shop teams to align community initiatives with client campaign goals.

• Genuine passion for creators, community building and social platforms – especially Tik Tok and short‑form content.
• Natural communicator who can motivate, educate and connect with creators authentically.
• Organised and proactive, able to balance…