Retention Strategist

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are seeking a Driven and Results-Oriented Retention Strategist to join our team.

The Retention Strategist at the Common Thread Collective (CTC) plays a critical leadership role in guiding our clients toward sustainable and scalable growth. This position is all about owning the delivery of predictable revenue through retention marketing efforts — using data-backed insights to build forecasts, shape strategic direction, and ensure consistent performance delivery. At CTC, your expertise covers the elements of CTC’s strategic forecasting methods and the foundational principles of retention marketing.

Your role isn’t limited to email strategy—you’re a key partner to our clients on Customer Retention. You proactively communicate the rationale behind our approach and connect the dots between forecasts and the emails/SMS/direct mail/etc. that are sent out, building confidence and deepening trust so that clients feel supported and understood every step of the way.

You stand as a zealous advocate and representative of CTC’s unique approach to retention and its accompanying tools.

As a Retention Strategist, you lead with precision and vision, ensuring that every initiative meets the highest standards of execution and effectiveness.

You thrive on challenges, take ownership of outcomes, and are committed to building, optimizing, and scaling high-performance marketing strategies. We embrace the mantra, "Everyday in Everyplay, Count on Me," meaning we take full responsibility, drive excellence, and always deliver results.

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

• Naturally curious and an autodidact, able to absorb information quickly and effectively.
• Openness to both offering and embracing feedback as an opportunity for growth.
• Demonstrates resourcefulness and independently refines skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement.

• Embodies a character that inspires pride in personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it into continuous improvement.

• Performs at best when it matters most, enjoying hard challenges.
• Demonstrates an unyielding determination to get things done regardless of obstacles.
• Adapts to changing circumstances, exceeding what is required.
• Possesses a deep passion for the work, using creativity and resilience to overcome hurdles.

• At least 4 years of hands‑on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.
• At least 4 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements.
• At least 3 years of experience working within a marketing agency, operating in fast‑paced, cross‑functional environments and managing client‑facing responsibilities with excellence.

• Willing to put in hard work and hungry for the kick‑off.
• Ready for the hardest job, developing high‑leverage new skills.
• Can take feedback and implement it fast.
• Delivers work of quality on time.
• Shows perseverance and learns from repetitive exercises.

• Align with the team and contribute to the Brain Trust for ideas across clients.
• Manage and work with pod members, including Growth Strategist, Meta/Google/Channel Media Buyer, and Creative Strategist.
• Organize, prioritize, and manage multiple tasks with attention to detail.
• Maintain data…