Marketing Specialist

About the Company

Smarter Grid Solutions (SGS) is a pioneering software technology and grid consultancy company working at the intersection of clean energy, advanced digital technology, and power systems. We are a team of electrical engineers, software developers, analytics & consulting experts and much more, working on the transformation of tomorrow’s electric grid – to become cleaner, more efficient, and more sustainable. Our customers include SP Energy Networks, Scottish & Southern Electricity Networks, National Grid Electricity Distribution, UK Power Networks, Northern Powergrid,

E.ON, and Avangrid.

Smarter Grid Solutions is seeking a dynamic and hands‑on Marketing Specialist to drive and execute the marketing strategy for our digital energy solutions and associated consultancy services. As the sole marketing professional in the business, you will play a pivotal role in shaping brand presence, generating demand, and supporting sales enablement across the UK and European markets.

This is a unique opportunity to build and lead marketing initiatives from the ground up in a fast‑paced, mission‑driven environment focused on achieving net‑zero through digital transformation in the energy industry.

The Marketing Specialist will be responsible for owning and executing a comprehensive marketing strategy that aligns with business goals, supports sales growth, and enhances brand visibility. The Marketing Specialist will develop this strategy with support from senior staff in the Sales and Product teams. The role requires a blend of strategic thinking and tactical execution, with a strong emphasis on content creation, campaign management, event/exhibition delivery and stakeholder collaboration.

The Marketing Specialist owns the delivery of the SGS Marketing program and leads marketing activities from strategy to execution. This position has wide‑ranging responsibilities defining SGS market engagement tactics and leading marketing initiatives. The Marketing Specialist will collaborate with leadership and cross‑functional teams to drive brand awareness and engagement.

The Marketing Specialist values personal development including marketing professional competences, developing digital tools skills, growing SGS domain knowledge and continuous improvement of general business acumen.

The Marketing Specialist reports to the EVP of Consultancy and UK Sales and collaborates with the marketing team at our parent company, Mitsubishi Electric Power Products, Inc.

• Own and execute the marketing strategy, defined in the SGS Divisional Plan, and aligned with commercial objectives defined in the plan.
• Collaborate with senior staff in the Product and Sales teams to develop a comprehensive marketing strategy that aligns with the SGS business plan.
• Work with commercial team to set and track marketing budget and spend against budget through the year.
• Define and track KPIs to measure marketing effectiveness, outputs, and ROI.
• Improving Marketing Processes: ongoing research and recommendation for tools/platforms and marketing processes that can improve marketing reach and effectiveness.
• Support internal communications and ad‑hoc marketing requests from other (non‑Sales) teams within SGS.
• Create compelling content (blogs, whitepapers, case studies, presentations), with input and support from SGS Subject Matter Experts, that promotes SGS products and services, tailored to Grid/Networks Utilities and DER Developers.
• Work with the Product Management team to plan and execute product launches.
• Develop ideas, scope options, plan and execute multi‑channel campaigns (email, social, digital, events) to drive thought leadership, generate leads and nurture prospects.
• Manage and grow social media presence.
• Administration and Management of collateral and digital resources, files, passwords, etc.
• Multimedia Design and Creation:
  Logos, Social Posts, Short‑form video, Graphics, Demos, Slideware
• Selection of external providers and sources of multi‑media content.
• Collaborate with the Product and Sales teams to produce collateral, pitch decks, and tools that support the sales cycle and ensure clear and…