Global Brand - Brand Director Bowmore & Teachers

Position: Global Brand House - Brand Director Bowmore & Teachers

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world’s third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we’re driving growth through impactful marketing, innovation and an entrepreneurial spirit.

Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

Role Mission

Reporting to the Senior Director, Scotch & Irish Brands, the Global Brand Director for Bowmore & Teachers will be responsible for the development of the brands, shaping the long- term strategy and then partnering with local markets to execute brand plans that help deliver on both our short-term commercial goals and our long-term ambition.

Role Responsibilities Leadership & Talent Development

• Lead development of global Marketing Manager and Senior Brand Managers
• Align local market marketing teams behind an ambitious, clear and relevant growth strategy
• Champion implementation and on-going development of 'Suntory Global Spirits Way of Marketing'(Founders Way) across Brand House and markets

(Gemba) Insight

• Build deep understanding of key markets – including travel to markets to understand business and consumer dynamics
• Ensure application of cultural, competitor, category and consumer insights in brand strategy development and execution.
• Ensure we penetrate consumer behavior and business/brand data to go beyond the 'what' to really understand the 'why' and implications for future growth plans.
• Ensure close connection to industry trends and topics of interest
• Strong financial acumen including budget management/recommendations.

Brand Foundations & Stewardship

• Champion unique House-style ensuring Regional and in-market teams are trained and confident on what makes our spirits special and educating on the MBC philosophy
• Place the Brand’s timeless DNA at the heart of our brand strategies, ensuring plans and execution in market nurtures and strengthens equity.
• Lead identification, development and application of the brand’s distinctive  design codes to packaging and marketing communication platforms to build memory structure, standout along the consumer journey and brand saliency.

Strategy & Planning

• Play an active role, supporting the Marketing Snr.
  
  Dir and Brand House MD in creation of BH 12 Year strategies and 3 Year Strat Plans for Bowmore
• Support the development of focused innovation strategy and pipeline that strengths our DNA and delivers agreed brand/commercial objectives in market.
• Partner with pricing and rev man teams to define the right long-term pricing and strategy and partner with markets on how that can be executed

Experience Design & Delivery

• Play a leading role in the development and deployment of consumer centric, impactful and fully integrated brand experience platforms and programs focused on 'fewer, bigger' initiatives that will engage our consumers and excite our trade partners.
• Drive for 'brilliance in execution' with both strategic precision and an obsession for detail that starts with the drink experience and which is amplified through consumer programs that drive talkability and saliency.
• Ensure that we create a culture of learning and accountability through the tracking of programs and brand performance against clear KPI’s and reviews.
• Ensure marketing plans meet the requirements for financial year targets, including marketing spend on budget.
• Bring a bias for action and agility to the execution of the BH strategy and plans, ensuring that we respond appropriately to changing market and competitor dynamics.

Qualifications Skills & Experience

• Extensive marketing experience with demonstrable brand leadership at a senior level
• Strong quantitative and qualitative analytical skills
• Ability to draw conclusions from data and extract meaningful insights to tell a story
• Excellent written and verbal communication skills
• Team player with collaborative style and a listen first approach
• Culturally sensitive, proven ability to build credibility and…