Global Brand - Brand Director Bowmore & Teachers

Global Brand House - Brand Director Bowmore & Teachers

Join to apply for the Global Brand House - Brand Director Bowmore & Teachers role at Suntory Global Spirits

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world’s third largest leading premium spirits company where each employee is treated like family and trusted with legacy. With our greatest assets—our premium spirits and our people— we’re driving growth through impactful marketing, innovation and an entrepreneurial spirit.

Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

Reporting to the Senior Director, Scotch & Irish Brands, the Global Brand Director for Bowmore & Teachers will be responsible for the development of the brands, shaping the long‑term strategy and then partnering with local markets to execute brand plans that help deliver on both our short‑term commercial goals and our long‑term ambition.

Balancing consumer centricity, with strong commercial acumen, you will deliver the growth agenda for the brands, overseeing all elements – including defining strategy, priority markets and channels, packaging, innovation, comms and experience, pricing, digital, etc. A strong communicator and collaborator, you will inspire the organization behind the brand strategy while ensuring that local insights and ‘jobs to be done’ are clearly addressed in the Brand House work.

You will also be responsible for the management and development of a Marketing Manager and two Senior Brand Managers, whilst providing leadership to many other across different departments and around the organization.

Leadership & Talent Development.

• Lead development of global Marketing Manager and Senior Brand Managers
• Align local market marketing teams behind an ambitious, clear and relevant growth strategy
• Champion implementation and on‑going development of “Suntory Global Spirits Way of Marketing”(Founders Way) across Brand House and markets

(Gemba) Insight:

• Build deep understanding of key markets – including travel to markets to understand business and consumer dynamics
• Ensure application of cultural, competitor, category and consumer insights in brand strategy development and execution.
• Ensure we penetrate consumer behavior and business/brand data to go beyond the “what” to really understand the “why” and implications for future growth plans.
• Ensure close connection to industry trends and topics of interest
• Strong financial acumen including budget management/recommendations.

Brand Foundations & Stewardship:

• Champion unique House‑style ensuring Regional and in‑market teams are trained and confident on what makes our spirits special and educating on the MBC philosophy
• Place the Brand’s timeless DNA at the heart of our brand strategies, ensuring plans and execution in market nurtures and strengthens equity.
• Lead identification, development and application of the brand’s distinctive  design codes to packaging and marketing communication platforms to build memory structure, standout along the consumer journey and brand saliency.
• Play an active role, supporting the Marketing Snr.
  
  Dir and Brand House MD in creation of BH 12 Year strategies and 3 Year Strat Plans for Bowmore
• Support the development of focused innovation strategy and pipeline that strengths our DNA and delivers agreed brand/commercial objectives in market.
• Partner with pricing and rev man teams to define the right long‑term pricing and strategy and partner with markets on how that can be executed

Experience Design & Delivery:

• Play a leading role in the development and deployment of consumer centric, impactful and fully integrated brand experience platforms and programs focused on “fewer, bigger” initiatives that will engage our consumers and excite our trade partners.
• Drive for “brilliance in execution” with both strategic precision and an obsession for detail that starts with the drink experience and which is amplified through consumer programs that drive talkability and saliency.
• Ensure that we create a culture…