Interim Head of Growth & Performance Marketing

Interim Head of Growth & Performance Marketing

Direct message the job poster from Mac Gregor Black

Are you an experienced performance‑led marketing leader who can step into a fast‑paced consumer brand and provide structure, clarity, and commercial focus during a maternity leave period?

Do you enjoy balancing hands‑on performance execution with team leadership — owning weekly trading, optimising paid channels, and ensuring marketing activity is driving measurable growth?

Mac Gregor Black is partnering with a high‑growth consumer brand to appoint an Interim Head of Performance Marketing & Digital Growth
. This is a critical role focused on commercial performance, trading momentum, and disciplined execution across paid, ecommerce, and digital channels.

Reporting into the senior leadership team, you will lead the marketing organisation through a key transition period, maintaining a strong operational rhythm while sharpening performance output across DTC and marketplace channels.

• Own weekly trading performance across DTC and marketplaces, setting clear priorities and ensuring efficient execution.
• Drive improvements in ROAS, ACOS, CAC and contribution margin through disciplined, data‑led optimisation.
• Maintain and optimise performance across Meta, Google Ads, Tik Tok Shop and Amazon
  , ensuring strong content, channel hygiene and merchandising standards.
• Partner with Ecommerce and Product teams to drive incremental CRO and onsite conversion improvements
  .
• Oversee paid creative, testing roadmaps and performance‑led storytelling across channels.
• Ensure campaigns, content and creative workflows support trading priorities and growth targets.
• Maintain UGC, influencer and creator pipelines that directly support performance and acquisition goals.
• Provide brand guardianship and consistency without redefining long‑term brand strategy.
• Lead and support a multi‑disciplinary team across performance, digital, CRM, creative, social social and marketplaces.
• Provide clarity, accountability and pace during the maternity cover period.
• Support ongoing hiring, onboarding and agency management where required.
• Work closely with Finance to support forecasting, performance reporting and trading communication.
• Improve KPI visibility, reporting structure and operational processes where needed.

• A marketing leader with deep performance marketing experience within DTC consumer brands.
• Strong understanding of paid media, marketplaces, CRM and the link between creative and commercial outcomes.
• Commercially driven, with experience owning trading performance and acquisition efficiency.
• A calm, structured operator who thrives in fast‑paced environments and periods of change.
• Comfortable being hands‑on while leading and supporting teams.
• Clear communicator who brings focus, direction and momentum.
• Experience with Tik Tok Shop and Amazon is highly advantageous.

• Step into a pivotal interim role within a high‑growth, globally minded consumer brand.
• Lead performance marketing during a key maternity cover period.
• Influence trading performance across DTC and marketplace channels.
• Join a collaborative business that values clarity, ownership and pace.

If you are a confident marketing leader who can hit the ground running and support both brand and performance during a high‑growth period, we’d love to hear from you.

Please contact Gabby Zachrisson  more information.

• Mid‑Senior level

• Full‑time

• Marketing

• Retail Apparel and Fashion and Sporting Goods Manufacturing