Social Media Lead

Company:
Wilsons Pet Food

Location:

On-site – Glasgow Office Type:
Full Time

Wilsons Pet Food is a premium manufacturer of dog food, dedicated to helping dogs thrive through our high quality, natural food. We're passionate about animal wellbeing, honest ingredients, and building a trusted relationship with pet owners. As we continue to grow, we're looking for a creative and strategic Social Media Lead to bring our brand to life across social platforms and drive significant growth.

As Social Media Lead, you will own and execute our social media strategy across key platforms. You'll be responsible for creating engaging content, growing our community, and strengthening our brand voice while driving awareness, engagement, and sales.

• Develop and maintain a monthly social media content calendar aligned with brand campaigns and marketing goals.
• Create and star in engaging, on‑brand visuals and copy across Instagram, Tik Tok, Facebook and Linked In (and other relevant platforms as necessary) to grow brand visibility.
• Ensure all content reflects our brand voice, values, and messaging.
• Stay up to date with social media trends, especially within the pet and lifestyle sector, and apply relevant ideas to content strategy to drive sales, engagement and education.

• Schedule, publish, and monitor posts across all social platforms (Instagram, Facebook, Tik Tok, etc.).
• Respond to comments, messages, and community interactions in a timely, friendly, and professional manner with relationship and community building in mind.
• Monitor conversations around the brand, industry, and competitors.
• Manage and grow the company's affiliate marketing program, recruiting new partners and ensuring they have all necessary resources to produce exceptional UGC.
• Coordinate with brand ambassadors to ensure regular content creation, brand alignment, and product promotion and engage with dog owners across all platforms.
• Track affiliate and ambassador performance, ensuring goals and KPIs are met.

• Compile monthly reports detailing social media performance, affiliate results, and ambassador activity.
• Analyse engagement, reach, conversions, and ROI to optimise future strategies.
• Monitor trends, present insights and recommendations to the marketing team and management specific to each platform.

• Proven experience managing social media accounts for a brand (pet, lifestyle, or e‑commerce experience is a bonus)
• Strong understanding of social media platforms, trends, and best practices
• Strong team player, able to think of your feet and jump on opportunities when they present themselves
• Excellent copywriting skills with the ability to adapt tone of voice
• Confident creating and editing content (especially short‑form video)
• Creative, organised, and able to manage multiple projects at once
• Data‑driven mindset with experience analysing performance and optimising content
• Passion for pets and animal wellbeing

• The opportunity to work with a growing, purpose‑driven pet food brand
• A creative role with real ownership and impact
• Supportive and collaborative team environment