Head of Paid Search

CLARK UK is a high-growth Insurtech company which is part of the pan-European Insurtech group,  The company aims to improve how protection is handled and has a lively, friendly team that is dedicated to protecting individuals and families. The company culture blends innovation and high performance with a fun work environment.

We are seeking a strategic, data-driven Head of Paid Search to own and scale CLARK’s PPC investment across multiple international markets and both web and app environments. The ideal candidate brings deep hands-on operational experience in managing paid search and other emerging PPC channels (Pmax, App Campaigns, Demand Gen), as well as leadership capability - balancing rigorous optimisation with the ability to set vision, forecast growth, and influence senior stakeholders.

Experience in insurance, fintech or other high-regulation, high-LTV categories is strongly preferred. You understand how to operate in competitive auction environments, manage strict compliance considerations across different regulatory landscapes, and optimise toward down-funnel commercial outcomes.

This role is reporting into the Director, Paid Media and is a vital part of Clark Central Growth organisation.

• Own the paid search roadmap and budget across multiple markets, ensuring local nuances are reflected in targeting, creative and bidding strategy.
• Align goals with global commercial targets, ensuring performance variation across market maturity and competition levels.
• Lead, mentor, and develop a high-performing in-house global paid search team
• Oversee campaign structures across Google Ads, Microsoft Ads, and app acquisition channels in multiple territories.
• Champion experimentation: RSAs, landing page variants, CRO and end-to-end A/B testing
• Develop sophisticated keyword, audience and creative strategies tailored to local market propositions
• Deploy automation and smart bidding strategies intelligently - balancing algorithms with human oversight
• Own performance forecasting, pacing, budget fluidity, and bidding approaches across different market economics

• 5+ years in Paid Search with proven ownership of multi-million budgets
• Demonstrated success driving growth across multiple markets, managing localisation, performance variance, and regulatory differences
• Experience optimising across web and native app, ideally with MMP fluency (Appsflyer, Adjust, Kochava etc)
• Strong capabilities with Google Ads, Microsoft Ads and GA4
• Hands-on experience operating in conversion-optimised environments (tROAS, tCPA) and LTV-based forecasting.
• Prior leadership experience managing teams, agencies, or internal partners across regions

• Direct experience scaling performance programmes in insurance, fintech, or other regulated high-value sectors
• Experience working across additional paid media channels (paid social, programmatic, display and video)
• German as first or second language, besides English

• 27 Days of Annual Leave
• Private Medical Insurance
• Death in Service
• Income Protection
• Enhanced Parental Leave
• EV Scheme
• Employee Assistance Programme

and more!

(These benefits may differ based on the country of employment)

Why CLARK? Because YOU matter here

What makes us special: at CLARK, you can simply be yourself. Our dress code? Come as you are! Because diversity and equal opportunity are more than just words to us – they shape our daily work.

In other words: no matter where you come from or how you tick, as a CLARKee, you’ll experience an open work environment where you can realize your potential, share your ideas, and truly make an impact.

Sounds like your kind of place? Then we’re looking forward to meeting you!