Influencer Marketing Manager

The Influencer Marketing Manager is responsible for developing, executing, and scaling influencer marketing strategies to drive brand awareness, credibility, and sales. This role focuses on building long-term relationships with influencers, creators, and brand ambassadors across key platforms (Instagram, Tik Tok, You Tube, etc.), ensuring campaigns align with brand positioning and commercial objectives.

• Define and execute the influencer marketing strategy aligned with brand, campaign, and commercial goals
• Identify key influencer tiers (mega, macro, micro, nano) across priority markets
• Build annual and campaign-based influencer roadmaps (Ramadan, Eid, launches, sales, events, etc.)

• Source, vet, and onboard influencers aligned with brand DNA and target audience
• Manage influencer relationships end-to-end: outreach, negotiation, briefing, contracting, and follow-up
• Build and maintain a strong influencer and creator database

• Create detailed influencer briefs (key messages, deliverables, timelines, do’s & don’ts)
• Oversee content creation to ensure brand consistency, quality, and compliance
• Coordinate seeding, PR boxes, gifting, and product launches with influencers
• Manage influencer participation for events, activations, and in-store moments

• Track and analyze campaign KPIs (reach, engagement, EMV, conversions, ROI)
• Optimize campaigns based on performance insights
• Prepare post-campaign reports and recommendations for stakeholders

• Manage influencer marketing budgets and cost negotiations
• Ensure contracts, usage rights, and legal requirements are respected
• Work closely with legal, PR, social media, and paid media teams
• Stay up to date with influencer trends, platform changes, and emerging creators
• Propose innovative collaborations, formats, and content ideas
• Identify opportunities for viral, culturally relevant, and high-impact campaigns

• 3–6+ years of experience in influencer marketing or social media (beauty, fashion, luxury preferred)
• Strong understanding of Instagram, Tik Tok, You Tube, and emerging platforms
• Excellent negotiation, communication, and relationship-management skills
• Strong organizational and project-management abilities
• Data-driven mindset with experience analyzing performance metrics

• Experience in luxury, beauty, fragrance, or lifestyle brands
• Familiarity with influencer platforms and tools
• Ability to work in fast-paced, launch-driven environments

• Creative, strategic, and culturally aware
• Highly organized with strong attention to detail
• Proactive, solution-oriented, and hands-on
• Strong sense of brand aesthetics and storytelling
• Comfortable working cross-functionally with multiple teams

• Strong influencer partnerships that feel authentic and on-brand
• High-performing campaigns with measurable impact on brand and sales
• Consistent, high-quality influencer content across platforms
• Positive brand sentiment and growing influencer advocacy