Category & Channel Activation Manager

Job Title
:
Category & Channel Activation Manager - 12 Month FTC

Function
:
Commercial

Location
:
Head Office, St Vincent Street, Glasgow - Hybrid 2 days in office per week.

Contract
: 12 Month Fixed Term Contract / Secondment

Role Reports to
:
Head of Category & Customer Marketing (UK)

Closing date
:
Friday, 3rd July 2026.

The Category & Channel Activation Manager will work closely with the Head of Customer Marketing, the UK & Global brand team and the off trade commercial team to deliver best in class shopper insight and marketing plans across our key retailers & priority brands. This role will ensure there is a continuous improvement approach to the W&M retail shopper marketing plans supporting the delivery of increased distribution, visibility, and activation both in store and online.

• Deliver Best in Class Category insight to make positive change in accounts that drives mutual growth.
• Work with the Head of Customer Marketing, Brand Team and Commercial Team to develop stand out brand activation for chain retail both in-store and online, supporting a shared agenda for excellence in execution and measurement across all activities.
• Ensure shopper first thinking across all solutions/presentations.
• Create, develop & drive key activations as outlined in the channel marketing plans.
• Identify opportunities within the channel/customer mix that we can own or exploit that enhances our standing with customers and drives future profitable growth.
• Deliver outstanding in outlet communications that positively influences shopper behaviour & product position on shelf.
• Through rigorous measure and evaluation identify best practice in promotional mechanics and activations and ensure W&M is at the cutting edge in terms of new thinking and fresh ideas around mechanics – in store and online.

• Proven experience in a similar Customer Marketing, Category, or Channel Activation role, ideally within FMCG and preferably the drinks category.
• A strong ability to translate data into clear, compelling shopper and category insights that influence customer decisions and drive growth.
• Solid understanding of the off-trade retail landscape, including both grocery multiples and convenience, with the ability to identify what works and turn this into commercially compelling propositions.
• Experience working across e-commerce and digital channels, with confidence to challenge and enhance online execution (including digital shelf and activation insights).
• A track record of delivering impactful, insight-led in-store and online activations that drive visibility, conversion, and brand performance.
• Strong stakeholder management skills, with the ability to influence across commercial, brand, and customer teams to align on shared objectives.
• Excellent communication and presentation skills, with the ability to bring ideas to life in a way that engages and inspires both internal teams and external customers.
• A proactive, growth mindset, always seeking out new opportunities, testing new approaches, and continuously improving execution through measurement and learning.

• Competitive salary and bonus package
• Life assurance
• Competitive pension
• Excellent product allowance
• 35 days annual leave
• Enhanced family friendly policies