Senior Digital Officer

Senior Digital Officer

Hours:

34 hours – Full Time

Contract

12 month fixed term contract with possibility of contract extension or being made permanent

Grade/Salary:
Grade 2: £51,394 plus £5,928 London Weighting if applicable

Location:

Flexible/Hybrid (with travel across Britain and Ireland as required)

The Senior Digital Officer will help shape and deliver integrated communications campaigns that strengthen the TSSA’s voice, influence decision‑makers, support organising activity and champion workers across Britain and Ireland.

The postholder will lead on digital communications, audience engagement, digital campaigning and the effective use of the organisation's digital channels. Working closely with the Senior Communications and Media Officer, they will ensure campaigns and TSSA priorities are amplified through targeted digital communications that support member engagement, recruitment, retention and organisational influence.

The role will support communications activity relating to organising drives, industrial campaigns, ballots, political engagement and wider organisational priorities, ensuring digital communications contribute to campaign success and member engagement.

The postholder will help drive a step‑change in TSSA's digital offer, ensuring it reflects the union's ambition to be responsive, inclusive and effective in supporting members at every stage of their working lives.

• Develop and deliver digital communications activity that supports organising, bargaining, campaigning and political objectives.

• Develop targeted content, email communications and audience engagement activity that supports campaigns, organising and member engagement.

• Work collaboratively with the Senior Communications and Media Officer to deliver integrated campaigns across media, digital and member channels.

• Contribute to the development and maintenance of communications and campaign plans.

• Work closely with organisers and campaign leads to amplify key messages, increase participation and maximise campaign impact.

• Support communications activity relating to industrial disputes, negotiations, ballots, organising campaigns and political advocacy.

• Advise colleagues and senior leaders on digital trends, opportunities and best practice.

• Support the ongoing development and improvement of the organisation's website, ensuring content remains accessible, engaging and aligned with organisational priorities.

• Contribute to website redevelopment projects through audience insight, content planning, user experience improvements and digital communications expertise.

• Work with colleagues, project leads and external suppliers to support website enhancements and improvements.

• Monitor website performance and user behaviour, making recommendations to improve engagement and member experience.

• Develop and deliver audience-focused content plans across social media and digital channels.

• Create and coordinate targeted digital campaigns designed to influence key audiences and decision‑makers.

• Produce or commission engaging multimedia content, including graphics, video and digital storytelling.

• Grow and strengthen the organisation's digital reach, engagement and influence.

• Monitor emerging trends and recommend new approaches to audience engagement.

• Work closely with the Senior Communications and Media Officer to translate campaign priorities, media opportunities and organisational messaging into effective digital communications.

• Ensure consistency of messaging across all digital channels and communications platforms.

• Collaborate with organising, campaigns, policy and leadership teams to identify and deliver digital communications opportunities.

• Support colleagues across the organisation to improve digital communication practices.

• Contribute to a shared communications and campaigns planning process to ensure effective coordination across the communications function.

• Monitor website, social media and campaign performance using analytics and insight tools.

• Prod…