CRM​/CVM​/Lifecycle​/Retention Marketing Lead; US b2c subscription

CVM Lead (US Market)

Location: Remote

Job Type: Full-time

Job Hire.

AI is a vertical AI agent that automates job search for professionals in the US market. We find, tailor, and apply to jobs on behalf of thousands of paying subscribers — at scale and with precision. We operate a subscription model with monthly and longer-term tiers, plus paid add-ons. We're entering a phase where deeper customer value management — not just acquisition — is the single biggest unlock for profitable growth.

We are spending efficiently to acquire users — but a substantial portion of revenue is left on the table after the first purchase. Reg→Purchase conversion is below where it should be. Rebill rates erode quickly past month one. Add-on attach is minimal. Our reactivation engine is currently offline. We've been operating an email-only CRM on a platform that doesn't return analytics through its API.

That ends with this hire. This is a role for someone who has already done the transformation we need: turning a basic broadcast CRM into a measurable CVM function that drives incremental revenue across email, SMS, and web push — on the US market specifically.

• Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push
• Own first-purchase activation across the first 7 days

• Differentiate renewal sequences by plan tier (1 / 3 / 6 month)
• Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason
• Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics

• Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure
• Recover revenue from a base that is currently dormant due to deliverability issues

• Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel

• Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative)
• Recover and maintain email domain reputation
• Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10
  
  DLC)
• Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades)

• Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible

• Email deliverability restored to historical baseline
• Reactivation campaign launched with measurable incremental conversion against a holdout
• Differentiated renewal flows live for 1 / 3 / 6 month plans
• Decision (signed off with engineering) on omnichannel platform: migrate to Maestra or alternative

• SMS and web push live as ongoing production channels in lifecycle flows
• Measurable lift in Reg→Purchase conversion via paywall-abandonment and post-registration triggered sequences
• Measurable lift in month-1 rebill rate via differentiated and intervention flows
• Add-on attach rate (Resume Review, Resume Builder) materially up via CRM-driven sales sequences
• Per-flow incremental revenue reported weekly via proper holdout methodology

• CVM channel contributing as a top-3 incremental revenue source for the company
• Cross-channel lifecycle strategy (email + SMS + web push + iMessage/RCS as those channels mature in the US) live and documented
• Process documentation and tooling stable enough to remove key-person risk

• HR Introduction Call
• Team Interviews
• Challenge
• Reference Check (with three prior managers)

• 3+ years operating CVM/lifecycle programs on the US market specifically. US b2c subscription. This is non-negotiable — US deliverability, US carriers, US consumer behavior, US compliance
• 5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end (not just executing)
• Hands‑on operating experience with an enterprise omnichannel platform —…