Marketing Manager – Recruitment & Commercial

Marketing Manager – Recruitment & Commercial Growth (1.0 FTE) (Permanent)

Final date to receive applications: 31 July 2026

Department: Business Development

Employment Type: Permanent

Location: Glasgow

Compensation: £47,192 - £50,233 / year

We are seeking an experienced, strategic and results-driven Marketing Manager to lead the delivery of high-impact marketing activity that drives student recruitment, commercial income and participation in training opportunities.

Reporting to the Head of Corporate Communications, Brand & External Engagement, this is a pivotal role responsible for translating strategy into insight-led, performance-driven campaigns that support the College’s growth ambitions.

This is an exciting opportunity for a marketing professional who thrives in a fast-paced environment and is passionate about delivering measurable outcomes across both B2C and B2B audiences.

Closing date: 31 July 2026 m

You will take ownership of the College’s operational marketing function, leading the planning, delivery and evaluation of integrated campaigns across multiple channels.

Key responsibilities include:

• Leading integrated, multi‑channel marketing campaigns to support student recruitment, commercial training and income‑generating activity
• Driving learner recruitment across the full lifecycle – from awareness through to enrolment
• Developing and delivering employer‑focused (B2B) marketing campaigns to support commercial growth
• Using data, insight and audience segmentation to inform targeted, effective marketing activity
• Overseeing digital channels, content and CRM‑driven campaigns, ensuring a strong online presence
• Monitoring performance against KPIs and delivering clear reporting and continuous improvement
• Providing leadership and direction to marketing staff or project teams
• Acting as a trusted marketing adviser to internal stakeholders across the College

You will bring:

• A degree in Marketing, Communications, Business or equivalent experience
• Significant experience in a marketing role focused on recruitment, growth or income generation
• Proven expertise in digital and multi‑channel marketing, including analytics and campaign optimisation
• Strong commercial awareness and the ability to translate insight into results
• Experience of both consumer (B2C) and employer (B2B) marketing
• Excellent communication, planning and stakeholder management skills
• Experience leading projects or managing teams

Experience with in the education, public sector or skills environment would be advantageous.

• Access to a generous Local Government Pension Scheme
• Hybrid working (dependent on the needs of the service)
• Annual Leave – 33 days per annum plus 12 set public holidays
• Professional and personal development for all staff – we offer an extensive range of staff development opportunities and events to support you in your role, help you reach your full potential and plan for your future
• Cycle to Work Scheme
• Mileage Allowance – reclaimable for travel on College Business
• Employee Assistance Programme – a 24‑hour service that supports your health and wellbeing
• Flexible Working and Family Friendly Policy – Flexible Working, Maternity, Parental, Paternity and Adoption Leave – enhanced entitlements
• Sick Pay – Enhanced entitlement above the national average
• Wellbeing – a range of activities to enhance and support your wellbeing, access to sports facilities and fitness activities