Marketing Executive

Dext is a fast-growing fintech transforming bookkeeping through AI and machine learning. Our platform empowers accountants, bookkeepers, and businesses to simplify accounting processes and make smarter, more timely financial decisions.

In 2024, Dext joined the IRIS Software Group, further strengthening our ability to deliver end-to-end accountancy solutions. We’ve achieved 99.5% data accuracy, saved over 35 million hours of manual data entry, and are trusted by 12,000 firms and 700,000 businesses globally. With integrations across all major accounting software and over 11,500 financial sources, we’re proud to be at the forefront of innovation in the accounting space.

Reporting to the Senior Marketing Manager, APAC, this role is responsible for setting up and executing digital marketing campaigns across the APAC region, with a focus on new business acquisition and partner expansion. The Marketing Executive will also support the coordination and logistics of events, working closely with local and global teams to deliver a cohesive regional marketing programme.

The successful candidate will have 2–3 years of experience in a similar marketing role, ideally within a SaaS or fintech business. They’ll be comfortable working in a fast‑paced, global environment, managing multiple priorities, and collaborating across functions.

Digital campaigns

• Set up and execute multi‑channel campaigns aligned to regional goals, including email, paid digital, webinars, and nurture programmes.
• Manage the end‑to‑end setup of digital events and webinars – scheduling, asset briefing, and pre/post event campaigns – to drive MQLs and conversion.
• Support the setup of nurture campaigns based on prospect behaviour, working within frameworks developed with the Senior Marketing Manager.
• Set up and deploy expansion campaigns across existing Dext partners to surface opportunities for the Account Management team.
• Collaborate with the global campaign team, data team, and local sales to ensure effective lead capture, timely handover, and follow‑up in line with internal SLAs.
• Monitor and report on campaign performance – MQLs, funnel metrics, and conversion rates – and flag opportunities for optimisation.

Events

• Support the coordination and logistics of in‑person and virtual events, including vendor liaison, scheduling, and attendee communications.
• Work with the Senior Marketing Manager and global team to align event activity with broader campaign goals.
• Assist with pre‑ and post‑event campaign setup to maximise engagement and lead generation.

Global collaboration and content

• Work alongside the Senior Marketing Manager to coordinate cross‑team execution with global stakeholders.
• Localise and distribute assets for new product releases or global initiatives.

Budget administration

• Record and track campaign and event spend, raise POs, coordinate invoice submission and payment, and support budget reporting.

• 2–3 years of experience in a marketing executive or specialist role, ideally in SaaS or fintech.
• Experience working within or alongside global teams, collaborating with both local and international stakeholders.
• Hands‑on experience with marketing and CRM technology – Salesforce, Hub Spot, or similar platforms.
• Solid understanding of digital campaign execution: email, paid media, webinars, and nurture flows.
• Experience supporting or coordinating events (in‑person or virtual).
• Strong attention to detail, with the ability to manage multiple projects and deadlines simultaneously.
• Clear communicator who works well cross‑functionally.

• MQLs and MALs created across new business campaigns
• Marketing funnel conversion rates (MQL → SQL → Closed Won)
• Event and campaign setup delivered accurately and on time
• Quality and consistency of campaign execution
• Strong collaboration with sales, account management, and global marketing teams
• Growth in top‑of‑funnel pipeline and expansion‑related opportunities

Dext is a highly ambitious, innovative, and market‑leading Fin Tech. We operate at a global scale while maintaining the agility, pace, and mindset of a scale‑up. We’re driven by…