Growth Lead (Sell Side Job Glasgow area,Scotland UK,Marketing / Advertising / PR

Position: Growth Lead (Sell Side)

Requirements

Proven product marketing experience - you have taken something genuinely technical (energy, fintech, infrastructure, B2B platforms) to market and made it land
Go to market and growth chops: you have built and measured demand engines, not just brand moments, and you are comfortable owning a pipeline number
First-principles generalist: you can write the narrative, build the landing page, brief the event and pull the data yourself
Comfortable leading a small team while staying hands-on - this is a player-coach role, not a manager or coordinator role
AI-native ways of working: agents and automation as default leverage, not an afterthought
(Desirable) Experience working in community-powered GTM
(Desirable) Energy, climate or generator-side market knowledge
(Desirable) Experience launching a product in a new geography
(Desirable) You have built a marketing function from near-zero inside a scale-up
We welcome applications from people of all backgrounds, experiences, and identities, including those that are traditionally underrepresented in the tech and energy sectors. If you’re excited about this role but not sure you meet every requirement, we’d still love to hear from you. Your unique perspective could be exactly what we’re looking for

What the job involves

We're hiring a Growth Lead - Sell Side (Generators)
You will lead new growth and marketing of the Sell engine - the side of tem that contracts directly with renewable generators
Your first job is getting new products to market properly - and, in time, new markets
These are complex products built on our proprietary pricing and transaction technology
If you could combine a sharp product marketer, a growth operator and a first-principles generalist into one person, that is the brief
You will:
Own product marketing and go-to-market for Sell's launches
Build sell-side demand and own marketing-sourced pipeline, measured in GWh
Lead and grow the Sell marketing function - our activation and content marketer reports into you
You will report into the CGO
Responsibilities:
Product marketing & launches
Own positioning, packaging and go-to-market for complex products for a sophisticated generator audience. Translate technically deep products into propositions generators instantly get
Build the launch machine: narrative, sales enablement, tender materials, explainer content, pricing and FAQ clarity - so originators walk into every conversation armed
Run each launch as a measurable campaign with targets, attribution and weekly readouts - a motion, not a moment
Growth & demand:
Build the sell-side demand engine: campaigns, events, webinars, landing pages and lifecycle - the Buy playbook translated for generators, asset managers and the ecosystem around them
Own marketing-sourced pipeline in GWh: create it, attribute it, and report it against the engine's quarterly target
Scale what already works, including the one-case-study-a-week activation motion and our sector focuses
Run experiments and build a system for experimentation
Team & function building:
Player-coach marketers: coach, prioritise, and protect the first-principles generalist way of working that is winning across tem
Design agent workflows to scale the function's throughput - content production, attribution, reporting - AI-native from day one
Work hand in glove with origination: sales is marketing's biggest stakeholder here too

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