Marketing Manager - Higher Education SaaS

Marketing Manager Higher Education SaaS £50,000 - £60,000 Basic Salary  Bonus  Excellent Benefits Build the Demand Generation Engine for a Market-Leading SaaS Business This isn't a traditional Marketing role. There are no brand guidelines to manage, no PR campaigns to coordinate and no corporate communications to oversee. Instead, you'll take ownership of one of the most important commercial objectives in the business - designing and building a scalable demand generation engine that delivers a predictable pipeline of qualified opportunities for the sales team.

Joining a global market leader in the EdTech sector, you'll help shape the next phase of growth for a business whose software is already trusted by over half of UK universities. This is a brand-new role with genuine autonomy, giving you the opportunity to define strategy, implement best practice and make a measurable commercial impact.

There will be opportunities to progress to Marketing Director in the longer term.

The Role Working closely with the commercial leadership team, you'll develop and execute demand generation campaigns that engage senior decision makers across Higher and Further Education. You'll combine digital marketing, marketing automation, content marketing and account-based marketing to generate high-quality leads and nurture prospects through the buying journey. This is a highly commercial role where success is measured by pipeline created, opportunity generation and revenue contribution.

Key responsibilities include:

Develop and execute the company's demand generation strategy. Design and implement multi-channel digital campaigns. Build targeted Account Based Marketing (ABM) campaigns for strategic universities and colleges. Manage marketing automation, lead nurturing and email campaigns. Produce engaging content including white papers, case studies, customer stories and thought leadership. Plan webinars, industry events and integrated campaigns. Work alongside the sales team to improve lead quality and conversion.

Measure campaign performance, optimise ROI and continually improve marketing effectiveness. Build a repeatable demand generation machine capable of delivering predictable pipeline growth. About You We're looking for a commercially focused marketer who understands that marketing exists to generate revenue. You'll have experience building successful demand generation campaigns within a B2B software, SaaS or technology environment and enjoy combining creativity with data-driven decision making.

Experience selling into Higher Education, Further Education or the wider Public Sector would be advantageous but isn't essential. Why Join? This is an opportunity to join one of the UK's leading software businesses operating within Higher Education. You'll be joining a genuinely progressive organisation that:
Is recognised as a global leader within its specialist market. Has over 50% of UK universities using its software platform. Has ambitious growth plans both in the UK and internationally. Has been recognised as one of the UK's Top 100 employers for flexible working. Is ranked among the UK's Top 25 employers for diversity. Is recognised as one of the UK's Top 25 employers for work-life balance.

Most importantly, you'll have the opportunity to build something from the ground up, owning the strategy, the execution and the results.

How to Apply

Please submit your application online. Sales Recruit UK We connect great sales people with great companies. We recruit at all levels across Sales, Marketing and Commercial leadership, from Marketing Executive and Demand Generation Manager through to Sales Director and Commercial Director. Every candidate is interviewed through a thorough pre-screening process to ensure the right long-term fit for both client and candidate.

This vacancy is being advertised by Sales Recruit UK. The services offered by Sales Recruit UK are those of an employment agency.