Director of Brand Marketing - Beer

C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.
About the Role The Director of Brand Marketing - Beer will lead and oversee the brand development and commercial growth agenda for the C&C Beer portfolio in all markets across the Group – Ireland, UK & International. You will lead the long-term beer portfolio strategy and translate that into great brand, marketing and NPD strategies to deliver strong Core brand plans on Tennent’s, as well as develop a vision to grow our premium beer brands and the portfolio/innovation plans for future growth.

Beer is at the core of our DNA as a business, and the role and output will play a pivotal role in the success of C&C Group.

You will report directly to the Chief Marketing Officer and will have a team of Brand and Innovation Managers to coach, develop and engage within the business. The role demands a transparent open attitude, collaborative approach, and the ability to inspire both your town team and the wider business. Strategic thinking, commercial capability, creative flair, inspiring agencies and demanding best in class work for our brands will be key to the success in the role.

C&C have a wide portfolio of beer brands including Tennent’s, Menabrea, Heverlee, Drygate, and Innis & Gunn, and you will be responsible for the NOW and the FUTURE of the beer category within C&C Group, developing and evolving our portfolio to deliver against the business strategy of growing a market leading portfolio of owned and agency brand assets

Key Accountabilities C&C Group Beer portfolio strategy and development, including owned and partner brands.

Lead the Innovation & NPD strategy for category growth and execution.

Delivery of Beer Portfolio KPI’s including budget allocation & management.

Lead the team to deliver effective, Insight & data led Consumer & Customer marketing plans, in close collaboration with Channel & Marketing Comms teams.

Lead Brand communication strategy development

Own existing & develop new strategy for brand partnerships

Development and management of high performing team Collaboration and cross departmental communication

External agency and marketing body relationships

About you Significant experience in a senior marketing role.

Portfolio/Brand management of FMCG brands.

Experience of successfully leading people within a complex business structure.

Drinks industry experience a bonus. Highly skilled in consumer marketing strategy, developing portfolios and brands within a complex business environment.

Commercially astute and savvy to managing a portfolio P&L with an objective of optimising growth.

A master at stakeholder management with the ability to influence at all levels.

Awareness of the end-to-end impact of initiatives and effect on P&L.
Strong experience of commercial brand planning, forecasting, market research, agency relationship management and all consumer touch points.

A proven people manager who is passionate about developing high performing teams.

Strategically minded, with the ability to turn data into insight & action to drive growth.

Capable of working with a high degree of autonomy and ambiguity.

About Us Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include:
Bulmers, the leading Irish cider brand;
Tennent’s, the leading Scottish beer brand;
Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig. We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a…