Senior Marketing Executive

Location: Glasgow (Hybrid – 3 days in office)

Department: Marketing

Working hours
: 40 hours p/w Monday - Friday

At Safehinge Primera we have a clear purpose.

Together we design for good.

We help protect people through vulnerable times.

We envisage, design, and deliver innovative products that dramatically improve people's lives in challenging environments such as schools, custodial settings, hospitals, and mental health facilities. Our designs make a positive difference. Over the years, we have invested heavily in developing an award-winning range of lifesaving products for the education and demanding mental health sectors.

Our products for mental health facilities solve the biggest patient suicide risks, and our products are unmatched globally.

We’ve got a track record of success designing and delivering best in class products that improve lives. We have grown significantly in the last three years, and our aim is to reach £100m of global revenue in the next five years and increase our impact; through profitable growth, we can help more people through vulnerable times.

We are a fast-growing company that continually sets the bar high for ourselves. We’re committed to continuously raising the standard of the sectors in which we operate. We do this through hard work and commitment to a culture of collaboration, listening, and understanding. Importantly we do this together, as a team.

This is a hands-on, commercially focused B2B marketing role with day-to-day responsibility for marketing activity supporting one of our core business areas.

Working within the overall direction set by the Head of Marketing and in close partnership with the Commercial team, you'll turn customer needs, sales priorities, product developments and market insight into high-quality marketing activity that supports growth.

We're looking for someone who understands that good B2B marketing doesn't stop when a lead is generated.

You'll be curious about the whole customer journey
: how customers move from awareness and engagement through MQL, SQL, opportunity and conversion, and what Marketing can do at each stage to improve the quality and progression of those opportunities.

You'll also support new product introductions and launches, helping turn technically complex products and customer problems into clear propositions, campaigns and sales tools.

This is a role for someone who enjoys both thinking and doing: someone who can understand the commercial reason behind the activity, take ownership of their work and then make it happen to a high standard.

• Take day-to-day ownership of marketing activity for a core business area, working within the wider marketing and commercial strategy.
• Plan and deliver integrated B2B campaigns that generate and nurture high-quality leads.
• Understand Marketing's contribution to the customer journey from awareness through to opportunity and conversion, working closely with Commercial.
• Use CRM, campaign and funnel data to understand what is working, where opportunities are progressing or stalling, and where Marketing can have greater impact.
• Support new product introductions and launches in partnership with Product, Engineering and Commercial teams.
• Translate technical products, customer insight and pain points into clear propositions, messaging and useful sales-enablement content.
• Create strong customer-led content across email, digital, social, case studies, thought leadership and sales materials.
• Support targeted account-based marketing activity for priority customers, accounts and partners.
• Plan and deliver events and exhibitions with clear customer, lead-generation and commercial objectives.
• Use customer insight, market intelligence and campaign performance to continually improve activity.
• Use AI and automation appropriately, in line with our processes, to improve the speed, quality and effectiveness of marketing.
• Maintain high standards of CRM data, GDPR compliance, brand consistency and marketing quality.

In this role, we would expect you to progressively:

• Deliver a clear, focused marketing plan for your business area that reflects customer needs and…