Head of Digital Growth

Head of Digital Growth

Glasgow (fully onsite)

Full Time | Permanent

Iconic Resourcing is supporting a well-established and highly regarded consumer-focused organisation as it enters the next phase of an ambitious digital growth strategy.

Following significant investment in technology, customer platforms and digital capabilities, the business is seeking an experienced digital leader to take ownership of its online growth agenda. This is a newly created leadership role offering the opportunity to shape digital strategy, drive commercial performance and build a best-in-class customer acquisition and retention function.

Reporting to a senior executive leadership team member, you will lead a multidisciplinary team spanning ecommerce, digital marketing, CRM, customer engagement and online performance. Working closely with technology, commercial and operational stakeholders, you will play a key role in helping the organisation become a truly customer-centric, digitally led business.

The Opportunity

Key responsibilities will include:

• Developing and executing the organisation's digital growth strategy.
• Driving customer acquisition through data-driven marketing initiatives and channel optimisation.
• Leading performance marketing activity across paid and owned channels, ensuring strong commercial returns.
• Enh...