Marketing Executive

JOB DETAILS

JOB BAND: C

CONTRACT TYPE:
Fixed-term Contract, Full-time / Attachment, Full-time (12 Months)

DEPARTMENT:
Scotland Brand

LOCATION:

Glasgow– Hybrid

PROPOSED SALARY RANGE: £29,500-£35,500 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

Join the Scotland Brand marketing team to help shape and deliver a dynamic slate of brand and content campaigns for our audience.

As Marketing Executive, you'll work from brief to evaluation on a diverse slate of content: from live football to premium drama, unmissable events and award-winning true crime. The role works closely with teams across the BBC to drive reach, talkability, and grow our brand for audiences in and beyond Scotland.

We’re a creative, energetic and strategic team that looks to foster expertise and grow experience within a culture that’s collaborative and forward thinking. We are focused on delivering compelling campaigns for BBC content that connects with our audiences: in Scotland and across the UK.

As part of the Scotland brand marketing team, you’ll work across almost all BBC platforms, genres and output to reach and engage our audiences. This includes everything from our ongoing news, sport and audio offers to a range of comedy, factual, drama, and entertainment content titles.

The role works closely with media, creative and social teams, as well as the wider business - driving the best strategy, execution and evaluation of our marketing campaigns to deliver for audiences across our output.

• Lead the delivery of effective and impactful creative work and ensure campaigns meet strategic objectives across media platforms.
• Develop campaign briefs and contribute to complex briefs led by the Marketing Manager, or collaborative briefs with other BBC marketing teams.
• Review creative responses and media plans to ensure alignment with campaign goals
• Ensure campaigns are delivered within budgets and time frames
• Ensure all marketing activity complies with BBC Editorial Guidelines and policies.

• Proven experience delivering complex, multimedia marketing campaigns from brief to evaluation
• Proven experience working collaboratively with creative and media teams (in-house or agency)
• Strong project management skills and ability to use resources efficiently, with a focus on output and delivery across simultaneous projects
• Self-reliance. Able to manage self and workload within a complex matrix environment with shared responsibilities
• An analytical mindset with the ability to evaluate ideas and experience in measuring and assessing campaign performance

• Understanding of editorial and compliance policies.
• Knowledge of the broadcasting industry and interest in creative content.
• An in-depth understanding of Scottish Content, culture, and media landscape; and the BBC’s role and purpose with in that.
• Ability to lead project teams and manage campaigns in a matrix environment.
• Proven ability to collaborate across teams and manage stakeholder relationships with excellent verbal and written communication skills, and strong presentation experience.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note:

If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks;
Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

For any general queries, please contact:

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.