Head of Foresight

C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.Role Summary Lead the development and application of consumer, brand and strategic insight and foresight to shape long-term growth for C&C.

This role moves beyond insight generation to define where to play and how to win, translating consumer understanding, cultural trends and market dynamics into portfolio strategy, innovation pipelines and brand direction.

You will lead a team ensuring the voice of the consumer drives decision-making across brand, innovation and commercial strategy

Key Accountabilities Define and lead the foresight agenda, identifying future growth opportunities across brands, categories and occasions

Translate consumer, cultural and category trends into clear strategic choices, demand spaces and portfolio direction

Shape long-term brand and portfolio strategies alongside Marketing and Commercial leadership

Oversee brand health, consumer segmentation, audience understanding and evaluation programmes

Ensure insight moves beyond reporting to clear, action-led recommendations impacting brand and commercial plans

Set the standard for best-in-class insight frameworks, tools and storytelling

Lead consumer and insight inputs into innovation strategy, NPD pipelines and concept validation

Identify whitespace and future demand opportunities, guiding long-term innovation bets Partner with Technical & Innovation teams to ensure consumer-led product development

Integrate foresight outputs into annual planning, brand strategy and commercial decision-making

Act as a strategic partner to senior stakeholders, influencing at ExCo and leadership level

Ensure insight and foresight outputs drive measurable business impact

Lead and develop a high-performing team Embed clear roles, ways of working and capability development across the foresight pillar

Elevate team output from “insight delivery” to strategic influence and recommendation

Own relationships with key research agencies and partners (e.g. Kantar, Nielsen), ensuring best-in-class delivery

Bring external thinking, innovation and new methodologies into CMIRepresent C&C externally as a leader in consumer and brand foresight

About you Significant experience in consumer insight, strategy or foresight roles within FMCG / beverage or a consumer-led industry

Proven track record of shaping brand, portfolio or innovation strategy

Strong grounding in qualitative and quantitative research methodologies

Experience working with leading research partners (e.g. Kantar, Nielsen)
Demonstrated ability to influence senior stakeholders and drive business outcomes

Experience leading and developing high-performing teams

About Us Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include:
Bulmers, the leading Irish cider brand;
Tennent’s, the leading Scottish beer brand;
Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig. We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world.

We respect, support, and develop all our…