Sr. Manager, TikTok Shop - International

Sr. Manager, Tik Tok Shop - International

United Kingdom

Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen.

Comfrt is scaling its social commerce engine internationally, and we are looking for a strategic leader to build our Tik Tok Shop channel across the UK and beyond. This is not an execution-only role—it is a strategic partnership opportunity. As Senior Manager of Tik Tok Shop for UK & beyond, you will report to our Sr. Director of Social Commerce, own full P&L accountability for the channel in these regions, and operate as her strategic peer in building a repeatable, profitable international playbook.

You will manage the International , with a focus on UK strategy and get us ready for growth: shop operations, affiliate ecosystem, live shopping programming with creative agencies, regulatory compliance, and team capability. You will be the strategic voice for these markets at the table with Tik Tok UK, the person who identifies market opportunities others miss, and the leader who mentors and grows the team as we scale.

This role demands someone who can think strategically about market dynamics while staying hands‑on enough to drive execution.

You understand Tik Tok Shop mechanics deeply and have proven ability to scale social commerce channels profitably. You are comfortable navigating platform relationships, managing agency partners at a strategic level, and building sustainable affiliate ecosystems. You think like an operator and entrepreneur—when something is not working, you diagnose why, test solutions, and move fast. Most importantly, you are ready to be the leader of international growth, not a regional executor.

• P&L ownership for Tik Tok Shop UK & Other regions as we expand—Own revenue targets, profitability, and strategic allocation across both markets. Make investment decisions (affiliate incentives, agency spend, content resources) tied to channel health and market potential.
• Strategic shop operations and market leadership—Lead shop strategy for in Seller Center: product localization, promotional calendar, shop health optimization, and regulatory compliance. Set the vision, ensure execution, and continuously improve.
• Tik Tok UK partnership leadership—Be Comfrt priority contact with Tik Tok UK. Own relationship building, negotiate on platform features and commercial terms, secure early access to new capabilities, and represent Comfrt interests in market discussions.
• Affiliate ecosystem strategy and scaling—Design and build the affiliate program for UK/EU from first principles and work hand in hand with the US team. Vet incentive structures, recruitment strategy, and creator tiers. Own affiliate performance, creator retention, and sustainable growth. Build systems and processes that scale without sacrificing quality.
• Live shopping strategy and agency partnerships—Own the live shopping roadmap and partner selection. Manage creative agencies as strategic partners: scope work, manage budgets, oversee creative quality and performance. Build repeatable live shopping formats that drive outsized GMV. This is a strategic relationship, not vendor management.
• Performance analytics and continuous optimization—Own weekly and monthly reporting on GMV, affiliate performance, content metrics, and live event results. Identify trends, spot inefficiencies, and reallocate resources. Use data to inform strategy, not just report it.
• Expansion and opportunity identification—Proactively identify market gaps, emerging creator trends,…