Senior Marketing Executive

Job Summary

Company: DF Concerts & Events Department:
Marketing & Communications

Location:

Glasgow, UK

Reports to:

Senior Marketing Manager

Working hours:

Full time plus additional event working as required Job Type: Permanent

As Senior Marketing Executive, you'll lead integrated marketing campaigns for our diverse portfolio of shows. You will create creative strategies and data-driven approaches that will be instrumental in driving ticket sales and enhancing fan engagement. You'll analyse customer data to shape marketing decisions, manage budgets, and develop engaging content that resonates with fans. In our collaborative and dynamic team environment, you'll work alongside passionate professionals, contributing your innovative ideas and commitment to excellence to help elevate our marketing initiatives and drive ticket sales.

The Marketing and Communications team at DF Concerts is made up of a diverse group of individuals, all sharing a passion for what they do in their roles. We have a helpful, open, and approachable nature which helps to build relationships within the team and the wider company and allows for collaborative working. We all have a joint passion for selling out events and building the brands we work across to achieve our joint goals.

• Proven experience in marketing, preferably within the live entertainment, music, or events industry.
• Strong understanding of audience segmentation, marketing channels, and campaign optimisation.
• Experience managing budgets and maximising ROI through effective spend allocation.
• Ability to track and analyse key performance metrics to optimise campaigns and deliver actionable insights.
• Experience with website management, social media platforms, email marketing, and digital advertising.
• Experience collaborating with internal design teams, agencies, and freelancers to produce high-quality marketing assets.
• Up-to-date knowledge of emerging marketing trends, tools, and technologies.
• Excellent organisational skills with the ability to manage multiple campaigns simultaneously.
• A passion for all things marketing and a strong desire to learn, create, contribute, and innovate.
• Excellent attention to detail with a focus on quality and consistency.
• Excellent copywriting, proof reading and interpersonal skills.
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive, and flexible.
• Strong networking skills and the awareness of the need for quality contacts throughout the media, marketing & sponsorship industries.

Behaviours The following attributes determine how the role will be carried out and are required to be a success You have a passion for music, taking great pride in playing your part in delivering first class, life affirming events to fans of all ages, backgrounds, and genres. You are discreet, maintaining confidentiality and professionalism always. You are by nature consistently conscientious, organised, analytical, supportive, and helpful.

You are a natural collaborator, working cross functionally and at all levels, internally and externally. You think creatively. You are trusted, dynamic, pro-active, confident, self-directed, thrive when empowered and always a few steps ahead. Your communication skills are influential, strong, and effective. You are courteous and respectful and believe strongly in creating a healthy, equal, working environment. You have strength of character with a calm and diplomatic approach always mindful of the end goal.

You have a flexible “can do” approach to working to ensure the job gets completed.

• Develop and implement targeted marketing campaigns for selected shows,…