Content Manager; Social

REPORTING LINE: Head of Digital & Content

DEPARTMENT: Digital & Content

CONTRACT: Full-time, Permanent

Rangers FC is looking for a Content Manager to lead our social media presence across every major platform. This is a hands-on, creative role at the heart of our Digital & Content team, combining strong editorial instincts with a genuine feel for what works on each platform. You will plan, create and publish our day-to-day social output, lead real-time matchday coverage, and work closely with the Head of Digital & Content to shape our social strategy.

You will also contribute editorial content for the Club website to get the most out of everything we produce.

Social Media Content & Publishing

• Plan, create, and publish engaging, platform-native content across all club social media channels including Instagram, X (Twitter), Tik Tok, Linked In, Whats App Broadcast, Facebook, You Tube and any other emerging channels.
• Lead matchday social media coverage, producing real-time content across platforms that captures the atmosphere, narrative, and key moments of each fixture.
• Contribute to creation and execution of a rolling content calendar that balances planned campaign activity with reactive, culturally relevant content opportunities.
• Maintain a consistent brand voice and tone across all platforms while adapting content style to suit the nuances and audiences of each channel.
• Produce and edit short-form video content for social platforms, including Reels, Tik Toks, and Shorts, whether independently or in collaboration with the video team.
• Capture photography for social use where required, ensuring coverage of key moments where the primary photography resource is unavailable.
• Work with the Head of Digital & Content to develop and refine the club's social media strategy, including platform-specific approaches and growth targets.
• Monitor social media performance data on an ongoing basis, drawing insight from analytics to inform content decisions and report on key metrics.
• Stay ahead of platform algorithm changes, emerging formats, and cultural trends, proactively bringing forward-thinking ideas to the team.
• Identify and act on content opportunities in real time, including breaking news, player milestones, and fan moments.

Editorial Contribution

• Contribute written editorial content for the club website as required, including news articles, match previews, and player features.
• Support the promotion of editorial and publishing output through social channels, working closely with colleagues to maximise content reach.
• Line manage a Social Media Executive, providing clear direction, regular feedback, and support for their professional development.
• Collaborate closely with the video, photography, design, marketing, and communications teams to ensure cohesive and well-resourced content output.
• Liaise with the football department, commercial partners, and wider club stakeholders to identify and develop content opportunities as well as maintaining strong relationships.

• Ownership of the club's social media channels and the quality, frequency, and performance of content published across them.
• Day-to-day management of the social content calendar and publishing schedule.
• Line management responsibility for a Social Media Executive.
• Reporting on social media KPIs to the Head of Digital & Content on a regular basis.
• Ensuring all published content adheres to brand guidelines, legal requirements, and club values.

The candidate attributes include:

• Proven experience in a social media content creation role, preferably within sport, media, or a fast-paced content environment.
• Demonstrable hands-on expertise across Instagram, X, Tik Tok, Facebook, and You Tube, including…