Senior Strategist

We’re looking for a Senior Strategist who can think across the entire buyer journey for mid-market B2B clients. You’ll define and execute integrated demand generation strategies optimised for pipeline, owning the strategic direction of assigned client accounts. You’ll direct creative, content, and channel specialists to bring those strategies to life, and bring strategic challenge into the room when the evidence calls for it.

The core of this role is developing and orchestrating integrated demand generation programmes for our clients. You’ll design across the work streams that drive pipeline for mid-market B2B: AEO, paid, social, content, events, and conversion-driven website strategy (IA, UX, CRO). You’ll analyse performance data across these channels, identify opportunities, and translate insights into actionable plans that drive measurable revenue outcomes.

• Advise clients on brand positioning, messaging, and thought leadership approaches.
• Develop content marketing strategies that position clients as category leaders.
• Lead Linked In Ads campaign strategy and creative ideation, and shape organic social distribution that creates reach and engagement.
• Brief and partner with creative teams to ensure output aligns with strategic intent.

• Conduct research to inform AEO and SEO strategies
• Shape paid media strategies across Search, AI PPC and paid social.
• Identify CRO opportunities through user research, analytics and structured experimentation.
• Lead website strategy, covering information architecture, user journeys and conversion-driven design.
• Review design and content outputs to ensure strategic alignment.

• Identify conversion triggers and optimisation opportunities across the funnel
• Design conversion strategy and define the CRM automation needed to support it
• Support sales enablement strategy and content planning
• Partner with Hub Spot specialists on automation and CRM implementation

Beyond technical skills, we’re looking for a particular way of operating. These behaviours reflect our values and what success looks like in this role.

• You connect individual tasks to larger business outcomes – you see the system, not the parts in isolation
• You translate ambiguous client needs into clear, actionable recommendations
• You challenge assumptions constructively when the evidence points elsewhere
• You balance data-driven thinking with creative intuition

• You’re comfortable digging into data to find the story beneath the numbers
• You translate complex datasets into clear insights that inform strategy
• You know which metrics matter and can distinguish signal from noise

• You can evaluate design and content work against strategic intent – beyond aesthetic preference
• You imagine how campaigns and experiences will land before they’re built
• You bring ideas that are both commercially sound and creatively interesting

• You read client dynamics and navigate tricky conversations with care
• You build trust quickly through genuine curiosity and attentive listening
• You challenge constructively with care for the audience

• You’re skilled at prompting – asking better questions of both AI systems and humans to extract useful insights
• You practice data sense making – interpreting AI outputs and contextualising them for strategic decisions
• You embrace augmentation – automating routine tasks and configuring AI projects to elevate the quality of your work
• You adapt quickly – experimenting with new tools and approaches as the landscape shifts

• Background in B2B strategy / planning within agency
• Strong data analysis skills with the ability to extract insights from marketing…