Marketing Manager

About Us

Scottish Canals are the custodians of the nation's canal network and surrounding estates. Our vision is to invest in the canal network to generate lasting benefit for people and communities; celebrating their industrial heritage, ensuring they offer quality green and blue spaces for people and communities and contribute to Scotland's resilience in tackling climate change.

Our success is rooted in valuing the contributions of our entire team - we care, we create, and we collaborate to continue to deliver a whole range of activities and services, from boating, and mooring, paddling, walking and wheeling, to living and playing and improving what the canals have to offer to our visitors and communities. We also work collaboratively with our partners and stakeholders to contribute to a wealthier, fairer, greener and more resilient Scotland.

As an employer we offer a truly unique opportunity to be part of our team, help us realise our vision and contribute to safeguarding our heritage and ensuring our canals flourish now and in the future.

We currently have an exciting opportunity for a Fixed Term Marketing Manager to join our Marketing and Communications Team in Glasgow/Hybrid
. You will play a key role in developing, implementing, and managing the organisation’s marketing, branding, and supporting with the communications strategies. This position is responsible for enhancing Scottish Canals visibility, strengthening brand positioning and identity, promotion of attractions whilst supporting to build a strong customer experience. The role will support effective communication with stakeholders, partners, media, and the wider public.

The role requires a creative yet strategic professional with strong organisational and leadership skills.

The role is offered on an 8 month Fixed Term Contract basis, working Monday-Friday, 35 hours per week
.

• Develop, implement, and evaluate integrated marketing campaigns to support organisational objectives.
• Lead brand strategy, ensuring consistency across all platforms, materials, and communications.
• Conduct market research and competitor analysis to identify trends and opportunities specifically linked to the marine tourism sector and visitor attractions.
• Manage the production of marketing materials (digital, print, events, campaigns).
• Provide dedicated marketing leadership, strengthen commercial and destination growth activity, improve accountability for campaign performance.
• Successfully plan and deliver multi-channel campaigns promoting and celebrating the Scottish Canals brand.
• Devise and deliver multi-year marketing plans to bolster marine tourism (boat transit licence sales).
• Lead on market research and the development of a marketing plan to support Scottish Canals' ambitions to re-imagine the iconic Falkirk Wheel offering, delivering a new immersive visitor experience.

This role offers a progressive starting salary of £42,709 (Band

E).

• 224 hours, plus 6 public holidays
• enhanced sick pay
• discounted shopping vouchers
• health cash plan
• contributory pension scheme with up to 10% employer contribution.

• Degree in Marketing, Communications, Public Relations, or a related field.
• Full Driving Licence.
• Proven ability to design and deliver successful marketing and communication campaigns.
• Excellent stakeholder engagement and relationship management skills.
• Creative with a results-driven mindset.

• Strong interpersonal and leadership skills.
• Strategic thinking and problem-solving capability.
• Strong writing, editing, and storytelling skills with keen attention to detail.
• Proficiency in digital marketing tools, analytics, and content…