Senior Proposition Manager

We're looking for a Senior Proposition Manager to join our Marketing team. This role owns the commercial proposition behind new product and service features from insight through to launch and beyond and will also play a pivotal role in how we shape and position our overall patient healthcare offering.

You'll take patient and market insight, shape it into a commercially sound proposition, build the go-to-market plan and lead it to launch. You will then continue to own the long-term commercial performance of each proposition once live, continuously optimising pricing, positioning and uptake as the service evolves.

You'll work closely with Product, Clinical and Commercial teams to make sure every proposition is deliverable within regulatory and clinical governance constraints as well as commercially attractive. This is a senior individual-contributor role with real ownership. You're not executing someone else's plan. You're building the proposition itself, repeatedly, as the service evolves.

On a day-to-day basis, you’ll be involved in the following:

• Translate patient and market insight into commercial structures patients actually want
• Define mechanics that support patient retention and long-term engagement across current and future propositions
• Work with Product and Clinical to ensure each proposition is deliverable within regulatory and clinical governance constraints
• Build the commercial case for each new proposition: pricing logic, CAC:
  
  LTV impact, revenue and margin modelling
• Run cost-benefit analysis on new features and service structures to protect unit economics while improving retention
• Own and optimise the long-term commercial performance of each proposition once live, continuously optimising pricing, positioning and uptake based on real patient behaviour

• Build and lead the go-to-market strategy for each new proposition or feature: positioning, sequencing and channel plan across brands
• Partner with CRM and lifecycle marketing to ensure existing patients transition smoothly and new patients are onboarded correctly
• Brief and align Clinical, PR and Patient Care Team stakeholders ahead of each launch
• Act as the connector between Marketing, Product, Clinical and Engineering, translating each proposition into a plan each function can build against
• Bring senior stakeholders along with the model and the strategy, using evidence over instinct

Ideally, we're looking for someone with the following:

• Proven experience designing commercial propositions or launching features in a D2C, healthcare or regulated consumer environment
• Comfortable owning a proposition beyond launch, with a track record of optimising pricing, positioning or uptake based on live data
• Strong commercial acumen: pricing models, CAC:
  
  LTV, cost-benefit analysis, budgets and forecasting
• GTM experience from positioning through to channel and launch execution, ideally across more than one launch
• Data-driven by default: you pull and interrogate your own data and let results shape the model
• Effective cross-functional communicator with Product, Clinical and Engineering, without needing formal authority
• Comfort with loyalty and rewards mechanics and how they translate into retention, not just perceived value
• Comfortable using AI tools to accelerate workflows, whether stress-testing a model or moving faster from insight to execution

And in joining Phlo, you’ll receive:

• Salary between £53,000 and £62,000 depending on experience
• Opportunity to work with a Modern Data Stack and evolve analytics with AI capabilities
• Regular collaboration with other teams in the business (marketing, commercial, finance, product engineering, operations and clinical) to shape and enhance our services
• Company Bonus Scheme – up…