Senior Marketing Executive

Location: Glasgow (Hybrid - 3 days in office)

Department: Marketing

Working hours
: 40 hours p/w Monday - Friday

When Marketing generates a lead, are you curious about what happens next?

Do you want to understand whether it became an SQL, an opportunity and ultimately a customer, and what Marketing could do to improve that journey?

If yes, keep reading.

We’re looking for a Senior Marketing Executive who combines commercial thinking with strong hands-on execution
.

Someone who asks:

What customer problem are we solving, what commercial outcome are we trying to influence, and how will we know if it worked?

At Safehinge Primera
, our purpose is:

We design and deliver innovative products that improve people’s lives in challenging and safety-critical environments, including mental health, healthcare, education and custodial settings.

We’re a growing, product-led business with ambitious plans in the UK and internationally.

You’ll take day-to‑day marketing ownership for one of our core business areas, working closely with the Head of Marketing, Commercial and Product teams
.

You’ll turn customer needs, commercial priorities, product developments and market insight into marketing activity that supports growth.

This is a thinking and doing role
. You’ll understand why we’re doing something, make good decisions and then deliver it to a high standard.

• Own the marketing plan and activity for a core business area, aligned to customer and commercial priorities
  .
• Plan and deliver integrated B2B campaigns that generate and nurture high-quality opportunities.
• Use CRM, campaign and performance data to understand what’s working and improve activity.
• Work closely with Commercial to connect marketing activity with sales priorities and customer needs
  .
• Support new product introductions and launches with Product, Engineering and Commercial.
• Translate technical products and customer pain points into clear propositions, messaging and sales tools
  .
• Create strong customer-led content and copy across email, digital, social, case studies, thought leadership and sales materials.
• Deliver targeted ABM, digital campaigns, events (digital and live) and exhibitions with clear objectives.
• Use AI and automation appropriately to improve the speed, quality and effectiveness of Marketing.
• Maintain high standards of CRM data, GDPR compliance, accuracy and brand consistency
  .

We don’t expect you to have done every element of the role already. But there are four things that matter to us.

You understand the entire marketing and sales funnel. You know that Marketing exists to influence customers, opportunities and revenue, not just generate activity
. You’re interested in commercial outcomes and use evidence to understand where Marketing can have the greatest impact.

You can take a problem,
work out what matters and move it forward
, with the right guidance and support available. You ask good questions, use evidence, prioritise and make recommendations rather than waiting for detailed instructions.

You’re curious enough to get underneath an unfamiliar customer problem or technical product and turn what you learn into clear, credible marketing. You understand the difference between what a product does and why that matters to the customer
.

You care about producing work that is accurate, considered and ready to use
. In a technical and safety‑critical environment, you’re comfortable questioning something that doesn’t look right and verifying rather than guessing when it comes to facts, claims or commercial information.