Personal Brand and Content Lead - B2B

Location:

London, full time in office Travel: UK and overseas Salary: 40,000 - 50,000 We're looking for a Content & Personal Brand Manager to help build the profile of a growing business operating across cyber security and IT solutions. This is a hands-on role with a clear commercial focus. You'll be responsible for creating content that gets the right people paying attention, builds trust and credibility, starts conversations and ultimately generates B2B leads.

The target market is primarily SMEs, with a focus on business owners, founders and senior decision-makers. The challenge is taking what can be a complex or technical subject and turning it into content that is interesting, relevant and easy to understand for businesses. You'll own the content journey from strategy and ideas through to filming, editing, publishing, testing and measuring results.

What you'll be doing Developing the content strategy and personal-brand positioning Building a full-funnel B2B content strategy, from awareness and credibility through to lead generation Creating content that positions the business as a trusted voice across cyber security and IT solutions Developing content specifically for SMEs, business owners and senior decision-makers Working closely with senior leadership to turn their knowledge, opinions and experience into engaging content Coming up with ideas and identifying opportunities for relevant, timely content Filming and directing senior people confidently and naturally Filming, editing and producing video content yourself Creating short-form video for Linked In, Instagram, Tik Tok and Facebook Developing You Tube concepts, titles and thumbnails, with a focus on watch time and retention Writing Linked In posts, thought leadership and other social content Repurposing longer-form content and video into multiple formats Managing publishing and community engagement Testing hooks, formats, topics and posting times to understand what drives results Working closely with sales to turn content and engagement into genuine conversations Tracking reach, watch time, engagement, leads, enquiries and opportunities Using performance data to continually improve the content strategy Travelling across the UK and overseas to capture content at events, client meetings and other relevant opportunities What we're looking for B2B experience is essential, ideally within a service-led business.

Most importantly, we're looking for someone who can demonstrate that they've used content to generate B2B leads and commercial opportunities before. You'll ideally have: A proven track record of B2B lead generation through content Clear examples of content or personal-brand activity that has generated leads, meetings, sales conversations or opportunities A strong understanding of the full B2B sales funnel Experience marketing a service or solution rather than simply a transactional product Experience building a personal brand for a founder, CEO or senior business leader Strong Linked In experience, particularly around thought leadership and lead generation Excellent copywriting and storytelling skills Strong filming, video production and editing skills Confidence getting senior people on camera and making content feel authentic Experience creating short-form video across multiple platforms You Tube experience, including an understanding of click-through, watch time and retention A test-and-learn mindset - happy to try new ideas, look at the data and adapt A commercial mindset - you understand that views and followers are useful, but leads and opportunities are the real measure An interest in, or willingness to quickly learn about, cyber security and IT solutions Flexibility to travel across the UK and internationally to capture content The person We're looking for someone who is creative, commercially minded and genuinely hands-on.

Someone who can spot a good story, turn it into an idea, get a senior person in front of the camera, film it, edit it, publish it - and then look at whether it actually generated anything. You'll need to be comfortable working in a specialist industry and finding ways to make cyber security and IT solutions interesting and relevant to an SME audience.

You won't be waiting for a detailed brief every week. We want someone who brings ideas, challenges what's being done and sees opportunities to create content around what's happening in the business and the wider industry. What success looks like The aim is simple: build the…