Marketing Executive

Final date to receive applications: 15 October 2026

Department:
Marketing

Employment Type:

Permanent
- Full Time

Location:

United Kingdom

Compensation: £32,000 / year

Are you a marketer with a flair for delivering impactful campaigns that resonate with universities, agents, distributors, governmental stakeholders, employers, and international students? Do you enjoy owning projects end-to-end and becoming a product expert within a fast-moving, global environment?

Oxford International Digital Institute is seeking a Marketing Executive to support the growth of the Oxford English Language Level Test (Oxford ELLT) and Oxford ELLT Spotlight across established destination markets and strategic growth markets.

In this role, you will support the delivery of integrated marketing campaigns across B2B, B2B2C, and B2C audiences. You will play a key role in raising awareness, driving adoption, strengthening partner engagement, and supporting revenue growth across priority global markets.

You will support both recognition-focused marketing initiatives in established destination markets and demand-generation activities in emerging source and domestic markets.

Working closely with Language Testing Sales, Partnerships and Product teams, you will help deliver marketing programmes that generate demand, increase partner engagement, strengthen institutional recognition, support agent and distributor activation, and drive test registrations and revenue growth.

This role will focus primarily on Oxford ELLT and Spotlight, while supporting wider OIDI marketing initiatives where required.

• Supporting marketing initiatives that contribute to revenue growth and partner acquisition.
• Driving engagement and adoption across universities, employers, agents, distributors, government stakeholders and student audiences.
• Delivering integrated marketing campaigns on time, on budget and to a high standard.
• Increasing partner engagement and activation through targeted campaigns, sales enablement and co-marketing initiatives.
• Supporting test registrations, lead generation and marketing contribution to pipeline growth.
• Maintaining consistent and accurate product positioning across all channels and markets.
• Using data, market intelligence and customer insights to improve campaign performance and conversion rates.

• Develop and maintain partner enablement materials, including agent toolkits, distributor campaigns, recognition communications and co-branded marketing assets.
• Support the promotion of new institutional recognition, partnership wins and customer success stories.
• Create audience-specific content designed to support awareness, engagement, adoption and conversion throughout the customer journey.

• Support the collection and analysis of market, competitor, regulatory and customer intelligence.
• Monitor trends across international education, English language assessment and workforce testing sectors.
• Assist in identifying growth opportunities across established destination markets and emerging source and domestic markets.

• Support Senior Marketing Manager in developing and executing segmented email marketing campaigns for organizational and institutional stakeholders, including agents, distributors, and partners, to drive engagement, retention and lead conversion.
• Support the planning and execution of integrated marketing campaigns designed to increase awareness, generate qualified leads, support partner retention, and contribute to Oxford ELLT and Spotlight revenue growth.
• In collaboration with the Hub Spot team and Senior Marketing Manager, develop campaign workflows, templates, content production, deployment, and performance reporting. Ensuring best practices in data hygiene, GDPR compliance, and marketing automation (experience with Hub Spot is a plus).
• Alongside Senior Marketing Manager, maintain content and optimise relevant B2B pages on our website (Word Press and Elementor experience is a plus).
• Support Senior Marketing Manager in delivering reports for website and email performance.

• Support the activation of Oxford ELLT and Spotlight at global industry events, conferences, webinars and partner engagements.
• Help maximise brand visibility, lead generation and partner engagement opportunities before, during and after events.

• Support the Senior Marketing…