Market Insights Specialist

Base

Location:

You'll be expected to spend 50% of your working week in either our Glasgow, Reading or Dublin office

Salary: £42,600 - £64,000 or €57,600 - €86,400 + performance-related bonus + a range of benefits to support your finances, wellbeing and family.

Working Pattern: Permanent | Full Time | Flexible First options available

As the Market Insights Specialist for Energy Customer Solutions, you will play a critical role in embedding an insight-led, customer-first culture across the propositions, communications, marketing and sustainability teams. You'll be responsible for analysing customer behaviour, market dynamics, and competitor activity to deliver actionable insights that shape marketing strategy, product development, and customer engagement.

Operating across multiple jurisdictions (ROI, NI, and GB), you will ensure our activity is evidence-based and commercially effective, directly driving business growth, customer retention, and overall brand performance.

• Conduct ongoing analysis of industry trends, competitor movements, and emerging risks to shape brand positioning and inform product and proposition development.
• Design and deliver quantitative and qualitative research programs to manage customer segmentation models and profile key groups, ensuring marketing campaigns are highly targeted and relevant.
• Measure and report on marketing and CRM performance through key KPIs and customer insights, enabling data-driven optimisation of campaigns, customer retention, and commercial effectiveness.
• Collaborate with Brand, CRM, and Product teams to ensure insights are directly applied to creative briefs, campaign strategies, and long-term business planning.
• Act as the voice of the customer by presenting actionable findings to stakeholders at all levels, while continuously refining research methodologies to improve the impact and adoption of insights.
• Support the development and evolution of brand strategy by leveraging customer, market, and competitor insights to strengthen brand positioning, differentiation, and customer engagement across ROI, NI, and GB markets.

• A degree in Behavioural Science, Data Analytics, or a related field, with demonstrable experience in customer, market, or performance analytics.
• Advanced skills in data analysis and visualization tools (Power BI, Google Analytics, GA4), with the ability to build automated dashboards and integrate diverse data sources like CRM, website data, and digital performance data.
• An exceptional ability to translate complex data sets into compelling narratives and persuasive recommendations that non-technical stakeholders can easily understand and act upon.
• Proven experience in designing and managing both quantitative and qualitative research programs, including the development and application of customer segmentation models and brand health tracking.
• A proactive, customer-focused approach with the project management skills to lead cross-functional initiatives (Brand, CRM, Product) and ensure insights drive growth and retention.

SSE's purpose is to be restless every day until we make electricity clean, affordable and available for all.

We do this by developing, building, operating and investing in electricity infrastructure and businesses needed in the energy transition. This includes electricity transmission and distribution networks, onshore and offshore wind farms, hydro-electric power and flexible thermal generation. We also provide products and services for businesses and other customers.

Our investment plan will see SSE invest £33bn in critical electricity infrastructure to 2030.

SSE Energy Customer Solutions serves over 1.3 million households and businesses across the UK and Ireland. We help our customers…