Ecommerce Manager

Our E-Commerce Sales Team division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our Osprey, and Hydro Flask and Curlsmith brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: E-Commerce Manager Department:
Sales / E-Commerce

Work Location:

London, Hybrid (work 3 days onsite) Temporarily remote until the new year when the Office will open

Work Type:
Full time, permanent contract

What you will be doing:

This role is vital in significantly growing our EMEA DTC brands through our branded eCommerce websites. Achieve sustainable ambitious growth and deliver on revenue and profitability targets, whilst delivering a powerful, best-in-class brand-experience through product merchandising, onsite user experience and improving on-site SEO.You will be responsible for managing the day-to-day eCommerce activities, managing a team of eCommerce Specialists, enhancing consumer experience, and ensuring delivery of monthly/quarterly and yearly targets.

This role requires a deep understanding of eCommerce best practices, a high level of technical proficiency in Magento and Shopify Plus, and a strategic mindset to align online initiatives with overall business goals.

Key Responsibilities Commercial Performance Owning the delivery of eCommerce (excluding Pro) revenue and profitability across our three DTC brands in EMEA.Using trading insights to build and implement strategic onsite initiatives that drive profitability, increase basket size and AOV, maximise up-sell and cross-sell opportunities, and support the clearance of E&O inventory.

Briefing and guiding eCommerce Specialists on strategic actions that improve conversion rates (CVR) and other key onsite performance metrics.

Partnering with the eCommerce Trading Manager to plan and execute seasonal promotional strategies that deliver revenue growth while maintaining strong brand equity.

Platform Management & Optimisation Ensuring all websites are merchandised effectively in line with product priorities, commercial objectives, and regional strategy.

Managing and coaching a team of eCommerce Specialists to maximise the use of platform functionality, software capabilities, and onsite tools.

Acting as the primary point of contact for all development activity across our three sites, managing the ongoing evolution of our technology platforms and ensuring timely, effective delivery of enhancements and technical updates.

Providing final approval for onsite content updates and functional releases, ensuring all changes meet best practice standards and stakeholder requirements.

Implementing a robust technical and on-page SEO strategy, while training and supporting eCommerce Specialists in the effective execution of SEO best practices.

Improving site performance through data-driven A/B testing and fostering a strong test-and-learn culture across the eCommerce function.

Leading the eCommerce workstream for key EMEA DTC projects, ensuring business requirements are represented and delivered effectively.

Staying ahead of industry trends, platform developments, and emerging technologies to identify opportunities for continuous improvement and innovation.

User Experience & Design Owning the onsite customer journey and user experience, ensuring consumers receive a best-in-class brand experience across all digital touchpoints.

Using performance metrics such as bounce rate, exit rate, rage clicks, and page error reporting to identify opportunities and briefing continuous improvements to development teams.

Leading initiatives to enhance the customer journey, including website navigation, product discovery, product detail pages, checkout experience, and mobile responsiveness across platforms.

Partnering closely with the COE Content team to review and approve branded content, ensuring a consistent, engaging, and high-quality brand experience onsite.

Optimising guided selling experiences to drive revenue growth while delivering an exceptional customer experience.

Ensuring the…