Ecommerce Specialist

Are you a digital first merchandiser who lives at the intersection of data, creativity, and customer obsession?

Do you understand how product, storytelling, and conversion come together to create an online experience that feels effortless, premium and unmistakably DFYNE?

Are you energised by pace, detail, and constant optimisation?

Do you love owning your space, spotting opportunities before anyone else, and turning insight into action that drives revenue and elevates brand?

If you have a builder mindset, calm command under pressure, and a passion for creating a world class ecommerce experience that feels personal, intuitive, and high performing, then DFYNE may be the perfect place for you.

A picture paints a thousand words… and we’re sure you don’t want to be sat here reading an essay of corporate “about us” spiel….

Seriously, how’re you able to really get under the skin of what we’re about from a few words on a screen. So why don’t you have a look and see what we’re all about for yourself

First off, it’s best I introduce myself (person behind the keyboard here), it’s not the norm on a job role spec, but I feel it’s important you get introduced to who you may be working with for a long time early on.

I’m Jay, Head of Operations at DFYNE.

I’m looking for someone who’s going to help us take DFYNE’s ecommerce merchandising to the next level. The Ecommerce Merchandiser will own and optimise DFYNE’s online producer experience, ensuring the right products are in the right place, at the right time, with the right story. You will drive commercial performance across the ecommerce journey, using data, insight, and brand understanding to maximise conversion, average order value, sell through, and customer satisfaction.

• Commercial instinct
• Brand first mindset
• Forward momentum

• Own the full product lifecycle on site, including setup, categorisation, sequencing, and retirement.
• Maintain a premium, brand aligned product presentation across all categories.
• Analyse daily trading performance and implement optimisations to drive revenue.
• Manage product launches, ensuring accuracy, readiness, and flawless execution.
• Collaborate with Creative to deliver high impact product imagery, descriptions, and storytelling.
• Monitor stock levels and work with supply chain to manage replenishment and availability.
• Identify opportunities for upsell, cross sell and improved product discovery.
• Conduct regular competitor and market analysis to keep DFYNE ahead of trends.
• Support promotional planning and execution with data driven recommendations.
• Ensure all product information is accurate, compliant, and aligned with brand
• standards.

• Proven experience in ecommerce merchandising within a fast paced retail or growth direct to consumer brand.
• Strong understanding of product lifecycle management and online trading.
• Experience working with Shopify Plus, and ecommerce analytics tools.
• Demonstrated success in improving conversion, average order value, and product performance.
• Experience supporting product launches, and high volume trading periods.
• Backgrounds in apparel, active wear, or lifestyle brands is a strong advantage.

• Ecommerce platform expertise.
• UX and customer journey understanding.
• Cross functional collaboration.
• Technical accuracy.

If you’ve made it this far down without being put off, brilliant, I’d love to hear from you.

Besides a work family and a great place to work, you’ll have an opportunity to grow with the company, be a part of the journey, and have a vital input into helping continue the crazy growth we’ve already seen.

You’ll be part of a high challenge; high reward culture.